Antonette Alzate

- Manage the ADI brand and raise its profile across all social media platforms and websites
- Create and manage the social media content calendar and ensure that it covers all key campaigns, promotions, various donation appeals, sanctuary work, rescued animals, and news related to ADI's interests
- Write social media posts and prepare images to promote ADI's work and increase donations
- Create creative assets for e-alerts, websites and social media
- Develop and maintain all ADI websites
- Communicate with teams across ADI offices in the USA, UK, South Africa and Latin America to ensure that ADI's work in the various countries/regions is promoted on social media
- Produce and analyze social media metric reports to optimize content for increased engagement, followers, and donations
- Proofread and edit e-alerts, press releases and other communications
- Edit social media posts from team members

- Wrote emotive, compelling stories about animals to inspire people to take action (with a focus on increasing recurring donations) and to help in other ways (e.g., volunteer, fundraise and shop)
- Developed donor and regular e-communications (e.g., fundraising appeals, acknowledgements and newsletters) using MailChimp
- Wrote social media posts and managed the content calendar for Facebook, Instagram, YouTube and Twitter
- Produced and edited compelling photos and videos of the animals and activity at the center to be used for all forms of communications
- Tracked and documented the progress of sick and injured animals to show inspiring transformations
- Created Facebook ads; researched groups to include as target audience
- Maintained database of current fundraising campaigns, sponsor/donor information, and website issues
- Juggled communications projects with animal care (e.g., feeding dogs and cats, moving dogs from kennels to their designated daytime areas, and integration walks)
- Stayed up to date on best practices for nonprofit writing and donor-centric communications

- Wrote and edited copy for marketing campaigns, emails, advertorials and site content for numerous brands including Perricone MD, Proactiv and Cindy Crawford’s Meaningful Beauty
- Developed copy that increased traffic and boosted conversion on brand sites, micro sites and landing pages
- Wrote copy for new initiatives to enhance members’ online experience, establishing a template for future brands
- Helped revive stagnant brands by elevating the brand voice and rewriting copy for digital and print marketing assets based on new messaging
- Served as the only in-house writer and editor and constantly juggled multiple projects with revised directions, competing priorities and tight deadlines
- Sourced and managed freelance writers; edited and proofread their work

- Managed, edited and wrote content for digital Vi-LIFE Magazine (formerly an edition of SUCCESS Magazine, a national monthly print publication); provided direction on page layouts and images; proofread multiple versions of the issue before it was published; led a team in transitioning Vi-LIFE Magazine from print to digital
- Wrote more than 50% of the 2014 issue of The Challenge Magazine, which received the 2014 MarCom Gold Award in the Writing/Magazine category; edited content from contributing writers and proofread 3 international editions
- Helped create content calendar and write for the ViSalus blog, which included interviews with Olympic athletes and Hulk Hogan—a post that received more than 6,600 social media shares
- Developed and edited marketing materials, including brochures, welcome books and various web content
- Maintained company style guide and ensured consistent corporate messaging, proper trademark usage, and legal compliance for internal and external communications

- Conceptualized and crafted compelling copy for sales and marketing communications, including emails, web pages, brochures and flyers
- Researched online for statistics and information to support various communications and campaigns
- Edited and proofread all sales and marketing copy, ensuring correct details on complex promotions and consistent corporate messaging
- Quickly and effectively adapted writing style based on target audience (customers and promoters)

- Helped promote over 700 beauty and skin care brands including L’Occitane, Murad and Stila
- Managed print catalog production—from writing and proofreading copy, to overseeing printing and obtaining brand approvals for nearly 200 products
- Developed new concepts and copy for web banner ads, landing pages, newsletters, brand video and promotional scripts, product packaging, blog articles, and other web and social media content
- Worked with creative and marketing teams to develop new strategies for online and offline communications

- Increased conversion rates with copy for banner ads, landing pages, upsells and advertorials
- Determined design layouts and interactive elements for various online marketing assets
- Performed the work of 3 copywriters after corporate downsizing and still produced unbeatable controls, one of which was a landing page that remained a control for 6 months

- Wrote copy, edited and proofread web content and print materials for diverse clientele ranging from start-up to high-profile companies, including SEGA Gameworks
- Helped clients develop a brand voice that appealed to their target audience
- Collaborated with designers to develop copy that was consistent with the look and feel of the design as well as the brand