SENSA Landing Page - This was an emotionally-driven landing page directed at men and women who wanted to lose weight and enhance their quality of life. I came up with the concept, layout and ideas for the stock photos.
SENSA Advertorial - This was a PR-driven advertorial that listed the popular media sources that featured SENSA. It soon became the SENSA control for advertorials.
SENSA Retention Email - Retention emails were sent out on a weekly basis to offer encouragement and support to SENSA users, and to promote the SENSA community forums.
SENSA Daily Candy email - This was a Daily Candy email to promote SENSA's 30-day free trial. The trick was to write in the tone of Daily Candy while still adhering to the best practices in direct marketing.
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SENSA Weight-Loss System
Available
Freelance, Full-time, Moonlighting
Antonette Alzate
Senior marketing copywriter, editor, content creator and fundraising writer Los Angeles, CA