![](https://s3images.coroflot.com/user_files/individual_files/344889_odYXZ_n5R1x7v9II4smxxr0EC.jpg)
SENSA Landing Page - This was an emotionally-driven landing page directed at men and women who wanted to lose weight and enhance their quality of life.
I came up with the concept, layout and ideas for the stock photos.
![](https://s3images.coroflot.com/user_files/individual_files/344889_gpEswq6pkdHmerw73jQUWhVZg.jpg)
SENSA Advertorial - This was a PR-driven advertorial that listed the popular media sources that featured SENSA. It soon became the SENSA control for advertorials.
![](https://s3images.coroflot.com/user_files/individual_files/344889_e45EIwGZroD6MMaDa0Ap_Uh3E.jpg)
SENSA Retention Email - Retention emails were sent out on a weekly basis to offer encouragement and support to SENSA users, and to promote the SENSA community forums.
![](https://s3images.coroflot.com/user_files/individual_files/344889_d3EszXPd858kJEh2bBjaHJ6Vd.jpg)
SENSA Daily Candy email - This was a Daily Candy email to promote SENSA's 30-day free trial. The trick was to write in the tone of Daily Candy while still adhering to the best practices in direct marketing.
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