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Head designer and Merchandiser
Noida, India
Apr 2019 - Present (5 years 3 months)
Responsible of creating new collections for the upcoming seasons. Handling from sampling stage till mass production including Costing, sourcing, BOM, TNA, Quality Approvals,trade show,bookings. In charge of creating pop up collection every three weeks. Handling the inhouse brand- www.bonsoir.co.in
Buyer : Raymond, Raymond Ethnix, Manyavar, FabIndia,Turtle.
Product: Mens and Kids Ceremonial wear - Indo-weatern, Sherwani , Business Suits, Bandhgala Suits, Bandi Sets.
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General Manager - Design
Agra, India
Aug 2015 - Mar 2019 (3 years 7 months)
Buyer: Pantaloons, Lifestyle, shoppers stop And Mom&Me by Mahindra’s.
Team Under me: Design Development, Sourcing unit, Purchase Department, Production unit, Finishing & Dispatch Unit and Marketing unit of Our Own Brand KidsDew.
Responsibility: Design Development, Sampling, Sourcing, Costing, BOM, TNA, GPT,FPT, PP, All approval till Dispatch Category: Cotton Dresses, Party Dresses and Ethnic Wear For Girls. Core responsibility of Creating and Launching an in-house Brand named as Kidsdew.
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Deputy Manager Design
Mumbai, India
Feb 2015 - Aug 2015 (6 months)
Designing and sampling the entire kids wear (2-16 yrs ) and infant wear range.
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Apparel Designer
Mumbai, India
Jan 2012 - Aug 2014 (2 years 7 months)
Heading Women'swear and Kidswear Design Department. Studying Design Trends/ Forecast & adapting the same to create a design brief for each of the private label vendors. Finalizing the color palette for the season & sign off with buyer & category manager. Analyze the business ongoing with the buyer, & incorporate recommendations from sell through data & customer feedback in future line development. Create Value leaders through product & packaging innovation. Graphic designing for the relevant category lines. Create sketches of silhouettes, embroideries, prints for product development. Work with the buyer to get the right fits for the customer base. Package / tag designing in coordination with the buyer & the package supplier e.g. outstanding value tags, value packs etc. Ensure that the lines that are designed are giving the desired sell through & delivering the planned margins through analysis & promotional/ pricing action in conjunction with the buyer. Work with Visual Merchandising to create display idea for new lines & ensure that stores are made aware of the plan through VM guides.
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Sr.Designer
S.D.R Clothing Pvt Ltd
Mumbai, India
Feb 2011 - Jan 2012 (11 months)
• Handling an entire brand product portfolio for kids wear, which include trend analysis – market need & gap, research across the country, product categorization, concept & actualization.
• Making the Buy Plan and fixing the MRP of each category of the collection, according to the sale feedback of the previous collection and according to current market survey.
• Presenting the range by creating new themes for upcoming seasons with Mood Board, Color Board, and Look reference.
• Design development of the range based on concept color story and forecast. • Development and application of new trims and accessories, embellishment techniques, value additions and garment treatment.
• Giving Line presentation in actual fabric and color. • Create tech. pack and graphic specifications for production.
• Coordination with merchandisers for handover of finalizes styles and comments on prototypes.
• Design and develop/Source trims, labels, badges and tags relevant to the collection.
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Sr. Designer
Jain Fashion
Mumbai, India
Jan 2009 - Jan 2011 (2 years)
• Research and analysis of fashion and market trend for range development.
• Interaction with buyers to understand the requirement and absorb feedback.
• Trend presentation and showcasing the theme board, color palette to buyers.
• Developing a range of styles as per buyer’s requirement and trends.
• Design development based on concept color story and forecast.
• Development and application of new trims and accessories, embellishment techniques, value additions and garment treatment.
• Coordination with merchandisers for handover of finalizes styles and comments on prototypes.
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Kids wear designer
Mumbai, India
Feb 2008 - Nov 2008 (9 months)
Forecasting & trends analysis with the help of WGSN and other forecasting websites. Applying them to Indian market sensibilities.
Identifying right product mix in tune with brand positioning, consumer response towards the involving brand direction.
Presenting the range by creating Mood Board, Color Board, Look reference and presenting them by using Coral Draw, Photoshop and PowerPoint.
Sourcing and selection of new fabrics, trims and accessories, value addition techniques and application of the same.
Development of the new surface, techniques, cuts, styles, embroideries, graphics ad fabric for across various categories.
Development of lab dips, desk looms and strikes off.
Giving trend and forecasting presentation to merchandising, sales and marketing team to prepare them for the upcoming season.
Proving detailed technical sketches. • Coordination with the sourcing, merchandising to ensure smooth product delivery.
Design and developing of packaging, special branding and hand tags.
Proposal and execution of visual merchandising concepts in coordination with individual themes.
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Designer cum Merchandiser
AMBERTEX Sekhsaria Exports,
Mumbai, India
Jan 2007 - Feb 2008 (1 year 1 month)
Research and analysis of fashion and market trend for range development.
Interaction with buyers to understand the requirement and absorb feed back. Trend presentation and showcasing the theme board, color palette to buyers. Developing a range of styles as per buyer requirement and trends.
Design development based on concept color story and forecast.
Development and application of new trims and accessories, embellishment techniques, value additions and garment treatment. Coordination with merchandisers for handover of finalizes styles and comments on prototypes. Develop new product range for brands like Allen Solly, Burton, Mark & Spencer, Color Plus, Raymonds, Killers.