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Creative Director
Gaithersburg, MD
Dec 2018 - Oct 2023 (4 years 10 months)
A mortgage company with corporate headquarters and 36 nationwide branches.
- Advanced from freelance designer to Creative Director, encompassing roles such as Sr. Graphic Designer and Design Director.
- Developed comprehensive brand guidelines. Implemented an accessible digital brand asset library, resulting in a 400% increase in work speed.
- Recruited, mentored, and led cross-functional teams, overseeing graphic designers, copywriters, project coordinators, motion graphic experts, web developers, and video/photo production specialists.
- Managed end-to-end design projects spanning marketing campaigns, presentations, brochures, CRM email campaigns, newsletters, social media content, and digital ads. Emphasized performance metrics in design concepts.
- Collaborated with the development team to enhance websites, landing pages, mobile apps, and digital products, resulting in a remarkable 300% increase in engagement.
- Worked collaboratively with stakeholders to align design initiatives with business objectives and achieve marketing goals.
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Senior Art Director
Istanbul, Turkey
Mar 2015 - Sep 2018 (3 years 6 months)
A top 25 full-service creative advertising agency in Istanbul with 100+ dedicated professionals. Clients: Takeda, Roche, UCB, Pfizer, Allergan, L'Oréal, Sandoz, Pierre Fabre, Abdiibrahim, Bayer, Hasbro, Play-Doh, TGS, Pierre Cardin Baby, Kanz Toys, and Escape Watches.
- Led a creative team of graphic designers, account managers, copywriters, and junior art directors, providing guidance to foster innovation and ensure high-quality output.
- Engaged directly with clients during agency briefings and presentations, ensuring alignment with their needs and expectations.
- Developed and designed concepts for various creative projects, including marketing campaigns, presentations, brochures, newsletters, social media content, and digital ads.
- Collaborated with contractor photography and videography producers, assisting with photo retouching, video editing, and motion graphics. Crafted storyboards, character illustrations, product drawings, and other creative assets.
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Art Director
Istanbul, Turkey
Nov 2012 - Feb 2015 (2 years 3 months)
As Art Director at Kromozom Event, I oversaw creative direction for diverse events, collaborating with renowned clients like Build-A-Bear Workshop, Das Lager, Waterwell, Cevahir Mall, Zorlu Center, Mall of Istanbul, Carrefour Mall, Primemall, and Orion Mall. My responsibilities included:
- Client collaboration to align on event goals
- Conceptualizing compelling visuals
- Coordinating creative teams and performers
- Contributing interactive event ideas
I played a key role acquiring talent to enhance experiences. Working closely with production, I ensured seamless integration of visual and experiential elements.
My comprehensive art direction blended traditional and interactive concepts to create memorable events. This experience allowed me to hone my skills in visual storytelling and event production through collaborating with high-profile clients.
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Art Director
Istanbul, Turkey
May 2009 - Nov 2012 (3 years 6 months)
As an Art Director at Admatters Advertising Agency, an advertising agency in Istanbul, I played a pivotal role in the creative process for high-profile clients like Sony, L'Oréal, Philips, JTI, Depuy, Varta, Benq, and Isuzu. My key responsibilities included:
- Collaborating with creative teams to develop innovative campaign concepts
- Creating compelling visuals aligned with brand objectives
- Preparing visually captivating presentations to communicate strategies
- Drawing illustrations to add a unique touch to campaigns
- Designing eye-catching in-store materials for Sony and L'Oréal
Working with prestigious brands and talented teams enriched my experience in creative direction and visual communication, further shaping my skills as an Art Director. This experience expanded my professional repertoire and allowed me to meaningfully contribute to successful campaigns.
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Flash Animation Designer
Istanbul, Turkey
Oct 2008 - Apr 2009 (6 months)
I have served as a flash animator and illustrator, creating animation characters and little parts of education animation videos with a big team.
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Graphic Designer (Internship)
Bochum, Germany
Jun 2008 - Sep 2008 (3 months)
Designed logos, music album covers, flyers and learned the basics of Advertising new techniques for Graphic Design.
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Volunteer Teacher (Part Time)
Eskisehir, Turkey
Feb 2003 - May 2008 (5 years 3 months)
I have served as a part time teacher, teaching art, language and computer classes to disadvantaged youths.
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Graphic Designer / Illustrator
Eskisehir, Turkey
Jan 2005 - May 2008 (3 years 4 months)
I have made illustrations and digital designs for interactive classes used for online Universities.