Willie Herrera

Handle all aspects of design, from conceptualization and sketching to tech packs and product development, while overseeing other parts of the department.
I travel to China twice a year to work closely with factories and mills, ensuring the quality and consistency of our products.
Coordinate with photographers in catalog development, and collaborate with
merchandising & sales teams in strategizing and projecting the season.
Designed collaborations with Ziggy Marley, Faherty Brand, Peanuts and many more.

Designed Men’s Woven tops & bottoms for Generra as well as several other companies such as Aeropostale & Rue 21.
Worked with Sample Room in Sri Lanka, via email, to ensure samples are as close to the finished product as possible.
Created sketches, techpacks, patterns & yarn dyes for all Men’s tops & bottoms.

Line development of all apparel and collateral pertaining to DKNY and Lucky Brand, from concept and initial sketches to tech packs and product development.
Opened doors for DKNY to Mass Market Dept Stores across the country by designing various “special program line capsules" catering to different demographics.
Presented sketches, concept and direction to Lucky Brand corporate to acquire license.

Designed Outerwear for Parigi Group in DKNY, Baby Phat, Akademiks, and Puma for Boys/Girls - Fall/Holiday 2010
Designed for Levi’s at Haddad Brands designing Knit tops and woven tops for Fall 2010
Designed graphics and denim collateral for Company 81.
Designed hats and jackets for Mitchell and Ness in conjunction with Abakus Group in Philadelphia

Line development (with instruction from corporate and travel from LA to New York) for all knits and wovens,
(outerwear, tops & bottoms, denim and non denim).
Created collateral (hangtags, woven labels, zipper pulls, etc.) while staying close to Mens Corporate line.
Travel overseas to visit factories and mills.
Creation of all tech packs that contain spec measurements, fabric, trims, collateral, color ways, etc.

Creation and line development for all knits and wovens (outerwear, tops & bottoms, denim and non denim).
Created collateral (hangtags, woven labels, zipper pulls, etc.) for Lifestyle line and Athletic line.
Assisted graphics team with concept development, graphic placement and sizing.
Creation of all tech packs that contain spec measurements, fabric, trims, collateral, color ways, etc.
Daily communications with factories in India & China.
Creation and approval of all handlooms and knitdowns from overseas vendors and mills.
Conducted fittings with Tech team for Lifestyle and Athletic apparel of the line for Men‘s and Boy’s.
Attended all Brand Management meetings regarding all celebrity lines.
Collaboration with sneaker designer for the athletic division.
Worked closely with Stephon Marbury of the New York Knicks to achieve his vision.

Creation and development of all wovens and knits (denim, non-denim, outerwear, tops and bottoms) with a focus
on woven shirts and graphic tees.
Creation and maintenance of all apparel CADs.
Creation of vintage graphics for tees and cut & sew knits, while also doing placement and sizing.
Creation of handloom CAD swatches for all woven shirts.
Creation of all tech packs that contain spec measurements, fabric, trims, collateral, color ways, etc.