William Lawther

* Conceptualize, create and execute stylish, functional design for print, web, digital media, promotional and editorial related materials * Create fresh, timeless brand identities including logo creation, logo evolution, web and marketing collateral * Preparation of electronic files for print * Full life-cycle image management including color correction, retouch, masking, clipping and manipulation of files for print and online content in addition to vendor oversight to assure quality control. * Lifestyle and product photography

2000 * Designed publications Wave Action Magazine and MX Rage. Assist in photo selection * Digital image specialist for Wave Action Magazine, Pit Bodyboarder, MX Rage and Wakeboard Magazine * Collaborated and designd program poster designs for surf events * Event logistics

* Designed for promotional products and silk-screen printing on soft goods * Separated art for print digitally, as well as traditional separations in the dark room * Worked with sales staff and clients to create original art and branding SKILLS * Well versed in Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat * Knowledgeable in Wordpress, Dreamweaver, Microsoft Word, Powerpoint, Excel

Alliance Wakeboard Magazine is the leading publication in the sport of wakeboarding recognized as consistently having the best articles and the finest photography covering the real personalities and true lifestyles that make up the sport. * Designed 100 issues of Alliance Wakeboard Magazine * Created brand image and standards for Alliance Multimedia llc. including Alliance Wakeboard Magazine, alliancewake.com, Alliance Visual Experiences, Alliance Wakeskate Magazine * Art Director of the publication Alliance Wakeboard Magazine working with publisher, editorial staff sales team, photo editor, freelance photographers and interns to produce 9 issues per year * Designed and executed all marketing materials including media kits, T-shirt designs and all other promotional materials * Managed and produced all pre-press production including color correction, resizing images, preflight, postscripting and proofing all files for print * Handled all advertisement files with sales and troubleshooting supplied art * Created effective brand ad campaigns and image representation for multiple advertisers * Published photographer, including product and lifestyle imagery for print and web * Front-end designer for all web initiatives including alliancewake.com, alliancewakeskate.com, alliancewakegear.com and alliancevisualexperiences.com and completed 6 successful redesigns in 10 years to keep current with graphic trends and media technologies * Designed DVD box art for multiple projects for Alliance Visual Experiences * Directed in-brand photo shoots, video projects and event logistics * Designed tradeshow booth and directed assembly and breakdown * Created and tracked all large format printing for promotional products