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Right of Passage - Harley Davidson Annual Report
Right of Passage is a concept derived from my childhood. having grown up all my life around biker culture, I've developed quite an understanding as to what that culture enjoys. The Right of Passage is as it sounds, derived from the enthusiasm bikers have for riding, nature, and the open road, one must make a long journey to far away lands to earn the right to call themselves a biker, and sincerely enjoy every minute of it.
Harley Davidson being one of the largest names in biker culture, it was important to accurately reflect the what the consumers enjoy through images that they would encounter on a bikers journey. The long ride.
