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Reciprocity
For those who are unfamiliar, Defcon is an annual hacker event regularly held in Las Vegas Nevada. Topics at Defcon usually entail various methods of breaking and reinforcing data security measures in what seems like a massive real life game to those involved.
There are some particular characteristics attributed to hackers, by hackers, such as strong curiosity, the desire to learn how things function, and a very do it yourself attitude. With this in mind, everything from the advertisements, to the program and ephemera were designed to be interactive, and work together to strengthening it as a whole.
