Flying Box Ale is a conceptual branding for a fictional craft brewry. The style is cream ale, which is typically enjoyed in the summer. The physical packaging for the beer is cans, because this beverage was intended to be consumed in the outdoors (forest preserve, beach, hiking trip, ect.), and glass is typically not allowed at these places.
The package is also sustainable, it is a summer drink intended to be enjoyed outdoors, and the second use for this line of packaging was for all boxes to be easily transformable into box kites. The user then gets to further his outdoor drinking experience by flying this wonderful kite around. If flown in public areas, the packaging then serves as its own advertising, causing more people to by this beer, further informing the world of its existence.
