William Elliott

Serving under the Director and with Sr. Leadership as the Marketing Manager for Burt Process Equipment, I lead the marketing team in designing, creating, and delivering marketing collateral and digital content to support the growth and expansion of company products and services across key industries.

• Led the implementation of Marketing Automation
• Collaboration with partner suppliers for improved brand awareness for measurable growth and ROI
• Oversight of Google/Bing PPC/PLA advertising and ad-spend budget
• Developed company internship program for new talent acquisition
• Co-Chaired the Annual Charity Golf Tournament and fundraiser for the CT Children's Foundation
• Developed marketing strategy annually with quarterly benchmarks
• Tracked costs and set departmental budgets
• Designed and coordinated webinars and trade shows
• Developed and led company culture initiatives

Expanding the marketing team has increased the in-house capabilities to include video production, social engagement campaigns, e-commerce platforms, SEO, digital advertising, high-quality web content, and product exhibits.

In 2019 I successfully led the reinvention of the company brand. Implementing the new corporate identity required a concise strategy and execution with attention to detail, companywide collaboration, and high-level communication across all channels, from vehicle branding and online representation to messaging for partner suppliers, vendors, and customers, and brand awareness campaigns across all platforms.

Partnering with supplier partners and generating revenue through marketing initiatives and creative communication is at the core of my contributions to the company's projected goals of 8% growth annually and $70M by 2024.

Other successes include influencing the company culture in collaboration with Sr. Leadership and HR to provide improved work-life balance and a positive team environment, fostering camaraderie and individual professional development.

Burt Process Equipment is a mid-size manufacturer of custom-engineered water purification and fluid handling systems and a leading global distributor of tools and fluid handling equipment since 1970. As the Marketing Coordinator and Lead Designer, I brought awareness to product offerings through print and digital design, website design, photography, video production, trade show and promotional materials, social media outreach, and corporate sales collateral. Utilizing design technology and digital outreach platforms, I expanded our customer base and improved engagement performance to influence sales. In January 2019, I was promoted to Marketing Manager over an expanded creative team, providing design direction and concept development.

Prestigious practice offering complete oral care in a spa-like setting
Provide IT support for the entire practice while serving as the lead in marketing and design.
• Maintain all IT systems for the practice and provide support to staff and doctors
• Assist staff with dental related software – Dentrix, Simplant, Dexis, and all office applications.
• Maintain backups and monitor network activity, server maintenance – procure all needed equipment upgrades, file management
• Maintain website, social media and marketing efforts utilizing Facebook, Twitter, Constant Contact and Wordpress
• Edit and draft copy for articles and communications, collaborate with publications
• Design and prepare lecture presentations, surgical illustrations and diagrams
• Create testimonial and surgical video utilizing equipment, Adobe Premier and After Effects for editing
• Patient and dental photography utilizing professional cameras, flashes and Eye-Fi wireless capabilities. Video production and editing for surgical procedures, events and patient testimonials
• Research products for use in surgical and patient care
• Maintain office facilities and supply purchases
• Handle communications with other doctors and practices for iCat, Dicom and CBCT scans
• Trained in the use of Simplant for computer guided implant placement and pre-treatment setup
• Travel nationally to assist in lectures, dental courses and labs

Restoration, customization and service of vintage motorcycles
Complete restoration of 60s and 70s vintage motorcycles for sale globally. Offering customizations while providing repair and maintenance services to client owned motorcycles.
• Evaluate and service both shop owned and private owned motorcycles for restoration or service utilizing an extensive knowledge of various makes and models.
• Design and build customized motorcycles to customer request.
• Extensively restore vintage motorcycles from the chassis up to OEM factory specifications and safety standards.
• Maintain shop equipment, supplies, and provide direction to other shop staff.
• Research, source and order parts. Monitor online sales.
• Prepare motorcycles for shipping and delivery.

Exclusive provider of BG Products to automotive dealers statewide Designed high-end marketing materials to increase sales and brand awareness for Lubri-Care and their clients served as creative project lead managing the office staff. * Lead for company goals planning and development implementing marketing strategies, which include rebate programs, media creation, POP, direct mail, trade shows and advertisements. * Designed and coordinated automotive events, company functions and client marketing campaigns utilizing both online and conventional methods increasing client retention and business offerings. * Provided IT systems support on multiple platforms, increasing productivity and efficiency with technology advancements. Researched, purchased, integrated and maintained all equipment. * Designed a wide range of high quality print marketing materials consistent with branding while providing print consulting and project coordination to clients.

Lead designer tasked with the oversight of large format print graphic departments in three branch locations providing training and direction to Jr. Designers. * Developed accurate design concepts to specification for clients in a tight deadline environment. * Trained team members with design direction and equipment knowledge increasing productivity and product quality. * Consulted with top retail clients and non-profit organizations in delivering business-to-business products and services increasing branch revenue and offerings in line with corporate initiatives. * Extensive knowledge of large format print equipment and substrates. Skilled in the tools of the trade producing, signs, vehicle graphics, retail sales materials and custom design.