Leonardo da Vinci is quoted as to saying “Simplicity is the ultimate sophistication”.
This statement is how I approach design.
Products should convey a strong and simple message while being very human. We design products to make an impact and to make change. Exploring and observing how people interact with objects and studying those interactions allows me to finds these truths.
My process consists of rethinking relations we have with physical products and repositioning those interactions into innovative design solutions.