Wanjiru Mwoka

As a dedicated Web3 and NFT content creator, I'm on a mission to demystify the world of blockchain, NFTs, and crypto for enthusiasts and newcomers alike. My journey is fueled by a mix of creativity and analytical insight, aimed at fostering a deeper understanding of these revolutionary technologies. I strive to bring complex concepts to life and foster a deeper understanding of this exciting landscape. I'm here to engage, educate, and connect with enthusiasts and newcomers alike.

Accomplishments Include:

- Bridging Knowledge Gaps:
I've taken complex concepts surrounding NFTs and blockchain and transformed them into engaging content. Through my posts, I've garnered over 16,000 impressions on LinkedIn and 5.7% engagement rate on Twitter/X in the past 90 days and sparked numerous discussions, aiming to bridge the knowledge gap within the crypto community.

- Connecting in the Crypto Twitter & Discord Spaces:
You'll often find me engaging with fellow crypto enthusiasts, participating in enriching conversations on Discord and Twitter and offering insights on emerging trends. My experience extends beyond just content creation – I'm passionate about actively engaging with the community, learning, and growing together in this dynamic space.

- SheFi Scholar | Shaping the Future:
I'm honoured to be selected as a scholar in the SheFi community, a platform that empowers female and non-binary professionals and entrepreneurs in the crypto and Web3 realms. Joining the 9th Cohort, I'm committed to expanding my knowledge and network to excel in fields that are at the forefront of shaping our digital future.

The African Meta Club is a community dedicated to showcasing and preserving African art and culture in the Metaverse and educating members on the Blockchain, Metaverse, Web3, AI, and emerging technologies. The club founded the Africa Metaverse Summit as an annual event to bring together tech builders, creators, educators, enthusiasts and companies in the space to connect, educate and inspire technological innovation.

The Africa Metaverse Summit is where the future of technology, culture, and creativity converges. This year, we're delving deep into the possibilities of the Metaverse and AI in commerce, exploring groundbreaking ideas and innovations.

Accomplishments Include:

- Implemented 15 highly successful e-newsletters and email drip campaigns with a remarkable 40% open rate, effectively guiding potential leads through the sales funnel. Strategically crafted promotional emails led to a notable 30% increase in workshop attendance and accelerated attendee event registration, showcasing a strong ability to drive conversion and engagement through targeted email marketing efforts.
- Led the expansion and enhancement of the African Meta Club Discord Server, executing tasks such as setting up channels, sharing invite links, and daily posting on general channels, resulting in a 15% member increase from 1,300 to 1,500+ within a one-month period.
- Implemented effective moderation strategies for voice channel chats and member support, leading to a notable 20% increase in member engagement, fostering a vibrant and inclusive community environment.

Maya's Glow is an award-nominated blog capturing content on beauty, personal development, and lifestyle.

As a Digital & Social Media Manager, I conduct regular analysis and reporting on social media metrics, content performance, and campaign results to support the growth and nurturing of the brand's digital media presence. Designed through a lens focused on organic consumer engagement, I cater my strategies to proactively engage social media audiences while increasing engagement rates and valuable actions. On the analytical side of my operations, I analyze digital media trends and respond to emerging business and social media best practices to stay updated with content strategies. A means that allows me to refine existing content creation and management.

On a day-to-day basis, I can own the social media and management lifecycle from end to end. From content creation, campaign management, and event coordination, to name a few, I have full accountability and ownership of the delivery of local campaigns designed to exceed revenue goals for the brand. One of my greatest strides to date includes the individual direction of managing the content creation and management lifecycle for the brand on TikTok, Instagram, Facebook, YouTube, and Twitter. Manifesting in designing an organic content strategy that allows for the organic attraction of 18K+ global monthly accounts earning a +30% engagement rate.

Accomplishments Include:

- Directed the content creation and management lifecycle for the brand on TikTok, Instagram, Facebook, YouTube, and Twitter; designed an organic content strategy that allows for the organic attraction of 18K+ global monthly accounts earning a +30% engagement rate.

- Engineered an agile content system to capture stories for all social media channels focused on organic engagement attraction, brand awareness, and nurturing; continuously refined the newly engineered content strategy to nurture and attract 18K+ community members.

Headquartered in San Diego, Sony Electronics is a leading audio/video electronics and information technology product provider for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service.

During my tenure, I was chosen as one (1) one of eight (8) mentees out of a pool of 450+ applications across Europe, the Middle East, and the African region to create branded content to better represent the brand on a global scale, publish across platforms, and reach 40M+ audience members. By the end of the experience, I was recognized as a leading Creator for my strides and quality of deliverables.

While this experience allowed for individual marketing professional development, I was able to master the art of content creation, management, and all of the efforts that came with content operations. On the research side, I conducted in-depth market research to identify trends, opportunities, and key players. On the collaborative side of my efforts, I worked with cross-functional teams, including content and product management, to optimize marketing features and ensure market fit. Ultimately allowing me to master the lifecycle management of developing and managing campaigns from inception to finalization, including content creation, event planning, and digital marketing initiatives.

Accomplishments Include:

- Owned the product and project management lifecycle to master the content creation workflow; individually managed to curate and publish 40+ pieces of visual and copy-focused content to be utilized across the brand’s Instagram, reaching 25M+ daily global viewers.

- Managed digital and social interactions as a brand and community manager; took on the lead to respond and engage with active users via comments, direct messages, and polls, an effort that built an engaged audience of 120+ followers in less than six (6) weeks of leadership.

Trio Digital Kenya is a credited, Nairobi-based, customer-focused Digital Marketing Agency specializing in helping businesses optimize the immense power of the internet as a marketing vehicle to acquire, engage and retain new and existing customers. Trio customizes unique short-term and long-term Digital Marketing campaigns, programs, and strategies to suit each organization’s business needs.

When I joined the firm, I started as an intern in July 2017. I was then promoted to lead collaboration with 4+ multi-disciplinary teams to enhance social and digital media strategies that drove campaign conversation rates. Through my expertise, I led teams to drive individual engagement levels by +3.5% per campaign across organic and paid 50+ campaigns. An adjacent success allowed me to take ownership of the content workflow where I designed story arcs to construct and publish end-to-end content efforts for 10K+ audience members across socials. This task appointment saw an annual audience engagement increase to an annual audience growth rate of +25% across all accounts.

Outside of my creative strides, I contributed to and executed an omnichannel marketing strategy ranging from local business networking and education campaigns to national social media campaigns. Analytical frameworks allowed me to use effective storytelling to convey complex ideas to diverse audiences through the tracking and analysis of key marketing metrics.

Accomplishments Include:

- Served as the critical director overseeing, tracking, and analyzing digital metrics for 50+ organic and paid campaigns to report performance outcomes to appropriate teams; translated findings to serve as a blueprint to double outreach, CTR, and engagement.

- Led the identification and management lifecycle of external partners and influencers to refine existing marketing partnerships; identified 7+ high-level influencers and partners across 3+ social channels and mentions that leveraged influencer partnerships by +45%.