I was a digital account manager to Waridi Events, a client in the corporate events management industry from 2017 to 2019.
My principal duty was to provide copywriting, social media marketing and community management services to the client. This involved curating compelling social media captions, collaborating with a graphic designer to create accompanying visuals and responding to comments & messages.
I accomplished on-page, off-page and technical search engine optimization (SEO) of the client's website content to improve site ranking.
I created and deployed promotional emails & e-newsletters and provided live social media coverage services during client functions. Moreover, I assembled digital advertising reports by analyzing metrics from social media platforms insights and website data of organic and paid campaigns to improve the performance of subsequent campaigns.
This resulted in the client's online audience growing by 50% during this period & lead generation increasing by 40%.
