I was a social media manager for the Korea Consumer Fair 2019 in Nairobi, an annual trade fair hosted by the Korea Trade-Investment Promotion Agency (KOTRA).
My principal duty was to provide copywriting, social media marketing and community management services to the client. This involved curating engaging copy for social media & webpages, collaborating with a graphic designer to create accompanying visuals and responding to comments & messages. Live social media event coverage was a key service I offered to the client during the 2-day consumer fair.
I also created and deployed promotional emails. Additionally, I assembled digital advertising reports by analyzing metrics from social media platforms insights and website data of organic and paid campaigns to improve the performance of subsequent campaigns.
My contribution as the client's social media manager resulted in increased product sales (online & offline) and an impressive event attendance rate of over 100%.
