I was a digital account manager for Kenya Kite Festival 2018 & 2019, an annual family event for kite flying enthusiasts.
My core role was to provide copywriting, social media marketing, email marketing and community management services to the client. This involved curating captivating social media captions, placing & monitoring social ads, deploying promotional emails and responding to comments & messages. Live social media event coverage was a key service I offered to the client during the festivals.
Furthermore, I assembled digital advertising reports by analyzing metrics from social media platforms insights and website data of organic and paid campaigns to improve the performance of the subsequent campaign.
This resulted in the client's online audience growing by 20% - 30% and increasing festival ticket sales by 60% - 70%.
Facebook - https://www.facebook.com/KenyaKiteFestival
Instagram - https://www.instagram.com/kenyakitefestival/
