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Design Director
Chicago, IL
Sep 1998 - Present (26 years 6 months)
Qualification Profile:
A season Design Director , whom specializes in skillfully crafted toys & games designs, and promotional marketing & brand identity campaigns
Synopsis of Professional Experiences :
Design Director, Brand & Corporate Identity,Product/Development Designs, Account Management, and Strategic Planning
*Participate in the initiative planning and execution of creative briefs: visual and written applications directed to existing clients and new business presentations
*Articulately orchestrating the creative process, from initiating conceptual designs to product launch in support of on going marketing and merchandising programs for regional and national accounts that implored a various marketing vehicles that includes: Point of Sales, Point of Purchase Displays, Collateral Materials, Pre/On Packs, Toys & Games Designs, Signage, and Logos Selected Achievements:
* Intuitively adapting to new technology applications, ensuring compliance within the parameter of the clients/corporate standards
*Convey concepts strategically through compelling comprehensive 2/3D visual designs, producing preliminary sketches and rendering, traditional (pencils or markers), utilizing the standard industry computer software (pixels and vector based drawing image manipulation) media, determine designs, mocks/ups, and prototypes fabrications
*Creating robust innovated trade/consumer (adults & children) products Managing, developing, and directing multiple creative assignments involving schedule, negotiation with sub contractors while maintaining a consistent brand identity awareness directed to the consumers, retailers, and distributors to achieve specific marketing objectives
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ASSOCIATE CREATIVE DIRECTOR
Flair Communications Agency
Nov 1985 - Sep 1998 (12 years 10 months)
Accountability:
Managed the creative process initialing concepts, aligning within strategic planning, primary functions: Account Management, Project Management, Creative Director, Art Director, Design Management, planning budget estimate, implementation of the creative briefs and its development of brand identity with emphasis on promotional marketing campaigns Facilitate within a cross-functional staff environment, providing leader ship and inspiration with co-workers and vendors, responding as a positive catalyst for the over all goal.
*Established a consistent on going communication with new and existing clients with comprehensive presentation
Selected Achievements:
*Recruited by Flair Communications Agency, Inc. to become a staff member as an Art Director
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BRAND DESIGNER
The Integer Group formerly Adolph Coors Creative Service
1983 - 1985 (2 years)
Created and managed conceptual marketing designs and it's development through productions, point of sales displays, collateral materials, logos, sports marketing directed to the traded and consumers
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BRAND DESIGNER
Wunderman formerly Rogers Merchandisers,Inc.
Feb 1977 - Jun 1983 (6 years 4 months)
Primary responsibilities conceive conceptual toys & games designs specifically directed to the children market, concept converted through preliminary sketches, supervised prototype & mock ups development, directed vendors, and time management, through productions, efficiently managed work flow to ensure quality control