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Founder / Director
Swagger Magazine
Jan 2007 - Present (17 years 10 months)
Director of Swagger Publications Inc. Which is the owner of several subsidiary brands including Swagger, Swag, Swagger Magazine, and I Invented Swag. Creating the brand image and directing the vision of Swagger Magazine and its Digital Entities including the Mobile Digital Magazine content and Photography as well as developing and maintaining its web presence and overall online marketing initiatives.
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Creative Director
Vital Insights
Aug 2006 - Present (18 years 3 months)
as Creative Director I manage the creative team to help develop the company's creative products for clients. Also working with account executives who managed clients such as BMW, Mercedes Benz, Mitsubishi, Jaguar, Land Rover, Maserati and many others to make ensure the client's brand is carried throughout their customer satisfaction program and all other needs are being met and the creative goals are on track. Also developed ad campaigns based on the client's marketing plan, conceptualize ideas for clients, assign projects to staff and producing high quality materials under tight deadlines.
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CEO / Director / Architect
Williams Design Studios
Jan 2003 - Present (21 years 10 months)
Design and Marketing Company. Developing 360 degree marketing strategies and branding for small to medium business worldwide. Clients include KO creative based in LA, Pressure, Sinister Brand
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Graphic Designer
Pressure
Aug 2006 - Jun 2007 (10 months)
Assisted Seniore Web developer in designing, creating and maintaining professional websites for clients such as Calvin Klien, Round 5, and other marketing organizations
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Digital Media Director
Performance Auto and Sound Magazine
Jun 2004 - Jun 2006 (2 years)
Produced and maintained all marketing websites for the Performance auto and sound publication including MXP Magazine, NOPI tour, PRN Magazine, Waterfestkruize and all other web related media. Also produced print ads for various companies and sponsors for the publication.
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Creative Director
Lucid Nightclub & Event Venue, Toronto
2003 - 2004 (1 year)
As Creative Director at Lucid Entertainment Inc I was responsible for all vision of communications including web development and maintenance for Lucid.ca and Hippodrome and El Centro as well as developing the image and Branding for lucid collateral and Nightclub events. This included production of flyers each week from the ground up, as well as multimedia development to compliment the events on the 50 inch plasma screens throughout the venue.
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Creative Marketing Director
Lucid Entertainment
Sep 2001 - Nov 2002 (1 year 2 months)
Design and Maintained the Branding image for Lucid Toronto and Manchestor. As well as developed web marketing promotions and mantained the corporate website for bothe venues as well as El-centro and the Hippodrome.