Ursula Janelle Willis

-Helps identify key concepts and trends for design direction and product development.
-Presents concepts to Design Manager and Merchandising.
-Identifies gaps in style, pattern segments and price points across product categories to help direct seasonal design direction.
-Designs CADS from scratch and interprets purchased artwork.
-Compiles tech packs for production
-Communicates with overseas vendors to assure correct sample execution.
-Team leader for "Traditions Made Modern" a design license with Museum of New Mexico, utilizing historical textiles as inspiration for a collection of rugs, pillows and poufs. Determined key color palette, fabrications and techniques for collection.
-Team leader for internal "Coastal" lifestyle, determines key product development and design direction, as well as specific colors and fabrications.
-Product development and design for private label clients.
-Develops color palettes in Pantone and wool
-Travel to Domotex and Heimtextil to meet with existing vendor base and scout for potential new vendors

-Created CAD artwork for interpretation into tufted and flat-weave rugs, pillows and poufs.
-Product Development and design for online channel collection of rugs, Addison and Banks. Developed color palette and color stories within collection, targeting key online demographic.
-Assisted with identifying and categorizing product by pattern, style and color for catalog and online.
-Helped set up and visually merchandise product in showrooms for wholesale tradeshows.
-Compiled trend and design direction presentations for overseas vendors and factories.
-Styled room scenes and product shots for catalog and online photography.

-Was a summer intern with a fashion based textile design studio.
-Worked as a freelance pattern designer for women, teen and child market.
-Sold patterns to Nine West, Jessica Simpson, Jones Apparel Group, Kohl's, Victoria's Secret, Jc Penney, as well as other fashion and design companies.

-Worked as a freelance pattern designer, for an independent trend focused pattern design studio.
-Sold patterns to Target and Stussy and other retailers.

-Created CAD drawings of various athletic apparel and outerwear for presentation and catalog.
-Designed repeats for use in high quality polo shirts and other activewear apparel.
-Pantone color matching and organized product layout sheets for factory use.

-Worked as a freelance pattern designer for juniors and 7-16 market.
-Work was used for both the Mudd and So brands, exclusive to Kohls.