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Senior Email Strategy Specialist
iMarket Solutions
Oct 2024 - Present (5 months)
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Email Marketing Specialist
iMarket Solutions
Oct 2021 - Present (3 years 5 months)
• Create the email marketing strategy for my clients on a monthly and quarterly basis per their business goals
• Build email campaigns, create and source digital assets and copy
• Generate and present monthly client reports on lead volume, email marketing KPls, and suggest areas for improvement
• Build a customer journey for nurturing campaigns
• Implement segmentation campaigns driving to improvement in KPIs
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Marketing and Business Development Manager
Pittman Construction & Renovations, LLC
Staunton, VA
Apr 2021 - Oct 2021 (6 months)
•Expand business presence within footprint, elaborate and act upon new marketing activities, goals, and objectives by generating leads through Ad campaigns and other avenues.
•Create new relationships with vendors, sub-contractors, and customers.
•Lead mergers and acquisitions by applying analytical skills to uncover merger opportunities.
•Oversee branding, campaigns, and presence on all social media outlets.
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Marketing Director
Visiting Angels
Charlottesville, VA
Feb 2020 - Apr 2021 (1 year 2 months)
•Generate referrals from multiple sources to include all health care industries.
•Analyze effectiveness of referral partners, channels, and sources.
•Create, establish, maintain, and nurture referral partner relationships.
•Establish new patients, review contract terms, and obtain required signatures for new patient setup.
•Lead community involvement with Chamber of Commerce and other events.
•Promote company and new technology demos in person and virtually
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Branch Development Manager
Care Advantage Inc.
Staunton, VA
Dec 2018 - Feb 2020 (1 year 2 months)
•Increase patient census by establishing, maintaining, and nurturing, new and existing referral sources.
•Oversee local office operations to ensure efficiency of staffing and recruiting.
•Increase and maintain a high level of service, referrals, and branch development.
•Lead initiatives for community events, branding, and maintain relationship with local Chamber of Commerce.