Tanya is a dynamic and accomplished Designer with a passion for driving profitable revenue growth and launching innovative consumer products. With more than 20 years of experience in product design, she is a strategic thinker known for exceeding market expansion targets and delivering exceptional, creative results.
Throughout her career, Tanya has demonstrated an unwavering commitment to driving business growth. She has successfully managed multimillion-dollar brands with increased YOY growth. Her keen ability to identify market trends and consumer insights empower her to make data-driven decisions that maximize profitability.
As an expert creative in brand DNA and product strategy, Tanya has a proven track record of launching multiple owned brands and securing exclusive partnerships with major retailers. Her collaborative approach, working closely with C-level executives and key stakeholders, ensures seamless execution of product strategies and alignment across the organization.
Tanya's leadership style fosters a culture of innovation and excellence. She leads diverse teams of creative designers, industrial designers, graphic designers, and technical designers internally and externally, championing inclusiveness, accountability, and transparency. Her experience in navigating HR regulations and practices ensures a harmonious and productive work environment.
Tanya is known for her vibrant and creative approach. She inspires her teams to push boundaries and think outside the box, fostering a culture of continuous innovation. Her passion for product design fuels her commitment to delivering groundbreaking solutions that captivate customers and drive revenue growth.
Beyond her professional achievements, Tanya's love for arts still burns brightly with various creative pursuits including painting, crafting and dancing. Her active spirit keeps her busy hiking in beautiful Colorado, playing pickleball, and competing in various backyard games with her family. Her passion for being creative, active, and her commitment to caring for her children aligns perfectly with the types of jobs she is pursuing. What she brings to her work reflects her love for nurturing childhood development in an environment of health and wellness.
In summary, Tanya's dynamic leadership, strategic mindset, and track record of delivering exceptional results make her an invaluable asset in the product design field. With her design experience, expertise in brand and product strategy, and unwavering dedication to innovation, Tanya is poised to drive success and propel companies to new heights in the ever-evolving consumer market.
- Recognized winner of Walmart Vendor of the Year award (2019)
- Received the Target Accredited Business Partner Product Designer (2019)
- Recipient of the Mr. Gold Award in honor of the company’s founder. This award is given to the teammate that demonstrates perseverance and persistence in their work in all respects (2018)
- Featured employee spotlight https://goldbuginc.com/employee-spotlight/tanya-mcnellis/ (2016)
- Designed two new patented products in the travel category
- Received the Critic's Choice Award for Childrenswear at the FIT Spring 2002 fashion show
- Was featured in WGSN's "Generation Now" portfolio (2002)