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Creative Designer / Leader / Brand Builder
Travis Kinnison
Xenia, OH
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About
As a multi-disciplined designer and creative leader, I specialize in creating solutions that are equal parts strategic and creative. I've been responsible for the visual communications for MANY brands and helped two of those brands secure funding. During my career, I've designed everything from a brand's entire visual identity, design language, and brand standards, and then brought it to life across all forms of print, digital, and events. As a result, I'm well-versed in design's role in every aspect of integrated marketing. My teams have used design work to solve business problems and help companies exceed their goals.
Software skills include expertise in Adobe Creative Cloud, After Effects, Strata 3D, ViaCAD, Keynote, and Microsoft Office 365. Additionally, I am skilled in creating 3D illustrations and motion graphics, allowing me to create impactful designs that elevate the brands I work with to the next level. -
Education
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B.S. Visual Communications Graphic DesignIndiana Wesleyan University1998 - 2002
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High School Diploma ArtTippecanoe High School1994 - 1998
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Experience
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Creative ManagerMiamisburg, OHOct 2018 - Apr 2023 (4 years 6 months)As Creative Manager, I wear many hats within the marketing department while managing a successful team as a lead designer, project manager, and creative team manager within Aeroseal.
As the creative team lead designer, I provide design support across all three business units while managing all aspects of corporate branding. I guide and build all brand elements across print and digital campaigns, serving both B2C and B2B clients, and supporting Dealer Development initiatives.
In addition to my design duties, I also serve as a project manager, web designer, and digital asset manager, ensuring seamless collaboration across all Aeroseal business units. I recently helped play a key role in the organizational rebranding efforts and brand architecture development, creating a new visual identity and brand standards guidelines.
Previous positions held:
- Graphic Designer -
Sr. Art DirectorB63 LineMiamisburg, OHFeb 2014 - Oct 2018 (4 years 8 months)Lead designer of a small advertising agency with over 30+ clientele. Responsible for creation of annual reports, catalog design, branding and identity design, infographics, tradeshow exhibits, 3D rendering and animation, photography, social media strategy and graphics, email marketing campaigns, web and mobile app UI/UX design. Managed freelance design support teams, UI/UX design partners, studio photographers, and print vendors. Assisted with strategy development and creative brainstorming. Interfaced with client teams during sales, development, and delivery stages of both local and national clients. Supported lead generation efforts and automated marketing tools.
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Design SupervisorJan 2006 - Feb 2014 (8 years 1 month)Lead designer responsible for corporate brand visuals and leading a team of creative designers that help elevate and drive two large lines of consumer electronic product brands including, but not limited to, corporate identity programs, major campaign initiatives, direct mailings, product catalogs, retail package design, magazine advertisements, product line cards and brochures, 3D product concept design and application diagrams, UX/UI software interface design, motion graphics videos, web sites and banners and many other marketing collateral pieces.
Previous positions held:
- Digital Product Concept Designer
- Senior Designer
- Graphic Designer, Level 2
- Graphic Designer, Level 1 -
Freelance DesignerimaginationOct 2004 - Feb 2005 (4 months)Helped create an advertising campaign for the Titleist golf company as well as many other smaller local projects. Worked on everything from conceptual phases to production to final press-ready art.
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Graphic DesignerBell Packaging (d/b/a Pratt Industries)Jan 2002 - Sep 2004 (2 years 8 months)Responsible for creating all graphics for Point of purchase displays and other corrugated packages for major brand names. Also responsible for generating photo-quality 3D renderings of POP displays for clients to preview their display before production or to show our company capabilities to gain their business.
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Adjunct Professor of Graphic DesignIndiana Wesleyan UniversityJan 2003 - May 2004 (1 year 4 months)Taught 3 semesters of junior/senior level Computer Typography and Commercial Layout and Design covering all aspects of typography and page layout.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Travis_Kinnison, member since 2004