Travis Randolph

Concept, write, edit and present projects covering a variety of initiatives for a Fortune 15 company. Includes overseeing the creative process from start to finish for internal clients including Express Scripts PBM, Evernorth, Cigna, The Department of Defense, Express Scripts Pharmacy and more. Create materials for clients including a campaigns, a corporate podcast, video, print, web, events, email, point-of-sale, desk drops, direct mail, response mail and interactive and experiential pieces. Oversee and direct external agency partners, meet with clients, develop strategy, execute against expectations and timelines and present finished work. Also formally mentor younger creatives and develop new and improved processes for our department.

Work with several clients including Course Hero, Washington University, emfluence Marketing, Recruiters Websites, Express Scripts, Caleres (formerly Brown Shoe Company), Build-A-Bear Workshop, The Saint Louis Art Museum, General Search & Recruitment (GSR) and Concinnity Group in both agency and corporate settings. Working with these clients, I deliver completed files under tight deadlines both on-site and independently. My responsibilities include overseeing creative development and execution, handling budgets, timelines, project estimates and billing. I work directly with the clients to produce campaigns, print, web, and multimedia materials that both conform to brand guidelines and elevate communication efforts.

Developed strategy, wrote, presented and executed work for a major healthcare company. Worked on business including pharmacy, home delivery, Medicare, Medicaid, Specialty Pharmacy, sales, innovation, corporate communications, internal messaging, branding and more. Was lead creative on multiple initiatives and provided mentorship for younger associates.

Wrote copy and developed branding materials for a variety of clients in the consumer goods, finance, law, insurance, restaurant, health care and B2B fields. Planned and created content for consumer websites, internal materials, SEO and SEM campaigns, smartphone apps, print pieces and email campaigns. Experienced the full spectrum of branding work from naming and positioning to execution and support pieces.

Responsible for creating concepts and writing materials for all of the agency’s clients including medical, consumer goods, B2B, technology and not-for-profit. Worked on projects including websites, email, social media, TV, radio, and direct mail. Also assisted with various account executive duties as necessary including communicating and meeting with clients, working with video and production companies and scheduling.

Concepted and wrote copy for print, web, social media, eblasts, brochures, proposals, television, radio, point-of-sale and direct mail pieces. Clients were a mixture of B2B and B2C companies that included medical, technology, agricultural, industrial, consumer goods, and business services. Worked as a member of the creative, digital, and new business teams to produce content that grabbed attention and made it mean something for our clients.

Worked as the head copywriter and social media manager where I was responsible for clients such as Victorinox Swiss Army, Wenger, Swiss Gear, Callaway Golf and Soren Travel Accessories. Projects included creating both technical and marketing copy for social media calendars, email and web marketing, point-of-sale materials, training pieces, product naming, catalogs, press releases, translation files, newsletter articles, consumer descriptions and collection and materials naming. I was also responsible for developing and cultivating the company’s writing and style guides.

Wrote copy across a variety of different mediums for medical and educational pieces that included websites, e-mail, print advertisement, book covers, catalogs, direct mail pieces and posters. Worked in both a team setting and individually to achieve the goals of our clients. Due to my contributions, our team improved the structure of the creative department and increased efficiency as a whole.