Travis Randolph

Developed a creative campaign for our HIV Care Value Program, part of a larger suite of solutions labeled SafeGuardRx. This campaign "Future: Zero" was based around the insight that by providing Prep medication to patients with HIV, we could realistically envision a future with zero new cases of HIV. This campaign was expanded to include key messages, sales materials, website copy, social media posts and continues to be a rallying cry for both our internal teams and clients.

• Content Strategy
• Advertising