Owner, Tracey Rees Copy & Design

Tracey Rees

Wheaton, IL

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About

My work represents strong conceptual thinking with specific marketing triggers. I have ad agency and freelance experience. My true gift is getting inside the head of the consumer, and then writing copy as if I were in their shoes. My writing puts your brand or product in the best light possible! From the headline, to body copy, to conclusion, your consumers will have a clear idea of why they need your product or services.

I’ll hit the ground running with these skills in my back pocket:

Direct mail/marketing

Print ads

Logo Design

Graphic Design

Brochure copy

Newsletter copy

Web copy

SEO copy

PDF promotional e-blasts

Headline queen
Education
- BFA Art Direction
  
  College for Creative Studies
  
  1997 - 2000
  
  Dean's list, senior year
Experience
- Freelance Copywriter / Graphic Designer / Photographer
  
  Told by Tracey
  
  Jul 2008 - Present (16 years 4 months)
  
  Copywriter and art director. Clients include Passages Counseling, Triangle Development, National Safety Council, Grace Church of DuPage, and 12 Step Gifts and Things.
  
  Using my skills as an art director and copywriter, each client assignment went from concept to production. Projects included print, video production, web, and graphic design.
- Copywriter
  
  Sears Holding Corporation
  
  Hoffman Estates, IL
  
  Sep 2012 - Feb 2014 (1 year 5 months)
  
  Retail copywriter for Kmart and Sears web sites. Ensured all copy was SEO with multiple brand voices.
  
  Copywriter for Craftsman Club/Craftsman - digital newsletters and promotions. Email subject lines for storewide sales with very quick turn around deadlines.
- Copywriter
  
  Abercrombie & Kent
  
  Oak Brook, IL
  
  Jan 2006 - Jun 2008 (2 years 5 months)
  
  Lead copywriter for specialized brochure, mobile camping in East Africa.
  Delegated copywriter for most of the direct marketing print and B2B.
  Copywriter for six brochures for travel destinations around the world.
- Copywriter/designer
  
  BBG Worldwide
  
  Chicago, IL
  
  Aug 2004 - Dec 2005 (1 year 4 months)
  
  Transitioned from art director to copywriter. Print material included direct marketing and magazine ads.
  Gave a family-owned business a new look with a fresh brochure and copy.
  Complete creative direction for a Chase insurance employee newsletter.
- Art director
  
  Campbell-Ewald
  
  Warren, OH
  
  Mar 2001 - Dec 2001 (9 months)
  
  Art director for Chevrolet in the direct marketing department.
- Art director
  
  FCB Worldwide
  
  Southfield, MI
  
  May 1999 - Feb 2001 (1 year 9 months)
  
  Began as a junior art director, to an art director position with multi-media. Created web banners, web copy, print ads and outdoor boards.
Awards

Two scholarship awards for ad campaigns
Skills
Elsewhere on the Web
- 7
On Coroflot

@TraceyRees, member since 2012
- Followers 4

Tracey Rees

Assistant Professor - Educator, Industrial Design, Myron E. Ullman, Jr. School of Design

Assistant Professor, Graphic Design