Torrie Tinley

- Manage all day-to-day business operations
- Oversee all client communications and bookings, as well as project management with design and development teams
- Created strategic marketing plan, content calendar, and oversee all digital marketing responsibilities
- Directly manage and mentor team of 3 marketing coordinators and freelance designers and developers
- Responsible for 200% growth in social media following in 60 days
- Led all promotional & sales efforts surrounding “Blog-Doo Secret Tips Ebook” launch - resulting in 15,000 copies sold in first 30 days and continued steady sales month over month

Strategic & versatile marketing consultant with specialties in social media marketing, ecommence, digital advertising, brand media strategy, copywriting, email marketing, event marketing & planning and creative services/design. Clients/Positions include:
- Ecommerce & Copywriter, 2XU: www.2xu.com
- Media Director, TENm Digital Marketing Agency: http://tenm.us/
- Event Coordinator, Tone It Up - 2017 TIU Fitness Festival Tour: https://my.toneitup.com/pages/tone-it-up-tour
- Graphic Design Production Artist, Speedo USA/PVH: http://www.speedousa.com/

• Supervised & ownership of brand’s marketing & digital programs
• Assisted with all public relations including press inquiries and pitches
• Spearheaded strategic digital influencer initiatives and ambassador collaborations
• Assisted with forecasting and managing influencer/PR, e-commerce, and overall marketing budget with P&L and KPI accountability
• Developed and managed all digital marketing & advertising initiatives: SEO, SEM, Paid Search, Affiliate, Retargeting and Social ads
• Managed all digital content including online catalog, product attributes, pricing and upcoming releases
• Created and analyzed email campaigns and automations to drive sales, customer retention and brand awareness – increased subscribers by 4600% and revenue by 400% within 5 months (responsible for creative direction to graphic designer, messaging/CTA and copywriting)
• Managed all paid Social Media campaigns and organic + paid social performance analytics
• Established an engaging shopping experience that effectively communicated the Beach Riot brand to customers
• Oversaw company-wide efforts to build Brand Bio and Style Guide
• Assisted with photo shoots for Ecommerce and marketing campaigns
• Concepted and created content for owned media channels – social media, blog, website, e-newsletters, press articles & interviews, etc.
• Ownership of e-commerce product buys and manage a seasonal exclusives program for web

• Established programs and processes to increase cross-department functionality between print and digital teams
• Worked hand-in-land with art director and design team on upcoming brand refresh including logo redesign
• Responsible for leading brand's social media and blog strategies, planning, paid advertising, content creation and execution
• Led presentations of in-house training courses and materials to the brokerage’s 430 agents on social media & email marketing
• Managed all digital advertising initiatives including strategic media buys, partnerships and programmatic advertising
• Developed and managed Online Marketing Budget of $200,000
• Acted as project lead for brokerage-wide launch of new mobile-responsive agent websites
• Oversaw & managed email marketing strategy, design and execution for brokerage and agents
• Supervised & ownership of affiliate marketing partnerships including international affiliate sites to grow international sales
• Managed all web & social media analytics, as well as all SEM, SEO, Google Analytics and sales reporting
• Coordinated and executed company’s first-ever editorial-style photo shoots in order to produce more story-driven content
• Established Digital Marketing Calendar as well as Surterre Studio Calendar (includes PR, print, digital etc.)

OAKLEY, INC. – Melbourne, Australia / Foothill Ranch, CA
Global E-Commerce Merchandiser: February 2016 – Present
Merchandising Coordinator, Oakley South Pacific: August 2015 – February 2016 (promoted to Global role)

• Manage day-to-day Ecommerce and digital marketing projects for Intl Oakley domains to drive sales-growth based on KPI's for all sites
• Act as liaison to Ecommerce & Marketing teams within key international markets (Canada, Japan, Australia and 16 European countries)
• Responsible for coordination of timeline, build and product launches across all categories and regional assortments
• Establish effective merchandising and cross-sell strategies for each region's assortments and ensure correct messaging to the consumer
• Utilize Hybris and SAP software to manage launches, content, merchandising, inventory management, forecasting and reporting
• Collaborate with the US Ecommerce team, Marketing, GT Analytics, Creative & Product teams to maximize conversion opportunities
• Identify key marketing & product stories, manage regional asset requests and pinpoint strategic placement across all digital platforms
• Oversee international DTC Promotions and Quickstrike opportunities
• Strategize, plan and execute region-specific Digital Marketing + Merchandising Calendars in order to maximize brand alignment
• Assist with email marketing, digital asset copywriting, paid social (Facebook retargeting ads, etc.), SEM, SEO, analytics and sales reporting See less

Founded in 2014, O'Neill Media Group (OMG) is a media/advertising sales consultancy that provides strategic media planning advice for clients. OMG's primary focus is radio advertising for both regional and national Australian outlets.

Role responsibilities included:
• Managed all internal and external marketing needs for the agency and clients
• Oversaw development, copywriting, and design of new company website
• Responsible for all social media and online marketing needs for OMG and clients
• Cultivated relationships with clients via day-to-day interaction, management of special promotions, asset delivery, hospitality offers, etc.
• Worked directly with local partner media networks on commercial scheduling, production, asset management, and promotions
• Created and distributed monthly post-campaign report presentations to all clients
• Led efforts to set company procedures, project management processes, and all office management responsibilities

Marketing & PR for O'Neill Clothing - Women's division.

• Managed all digital marketing efforts and community management for social media channels, blog, website and newsletters
• Created and executed an effective strategic plan for all O’Neill Women’s digital marketing platforms that quadrupled the brand’s social media following in six months with a 247% increase in average engagement level
• Developed the “Today Is Perfect” contest -- the largest social initiative in company history, which resulted in over 15,000 submissions and over 2 million social impressions
• Cultivated relationships with retailers, major wholesale accounts, and sales reps to ensure maximum marketing support
• Managed blogger, influencer, and other media relationships to ensure optimal execution of content through strategic collaborations
• Acted as Team Manager for O’Neill Women’s sponsored athletes, handling scheduling, contracts and media opportunities
• Launched the “O’Neill Style Muses” Ambassador Program
• Coordinated O’Neill Women’s photo shoots and model castings
• Daily collaboration with PR Agency to identifying brand stories, events, press tours, and media projects
• Hired, trained and supervised day-to-day projects assigned to team of four marketing interns

• Led the planning, strategy, and execution for all aspects of digital marketing, including social media, online campaign development, website, blog and e-mail communications while managing a budget of $500,000
• Developed and maintained digital marketing + PR editorial calendars, media & contacts lists
• Created external communications such as company media advisories, press releases, bios, one sheets and event scripts
• Organized all aspects of event marketing including pre-event planning, promotional tactics, collateral development, partner/vendor activation and on-site activities such as signage and expos, photography, communications and event reporting
• Managed merchandising efforts from design to fulfilling purchase orders
• Launched an online store and led all promotional efforts
• Supervised day-to-day projects assigned to marketing intern
• Acted as primary liaison between internal departments, corporate partners and outside vendors such as creative agency, graphic designers, web developer and PR firm

Development Coordinator - Promoted April 2012
Development Intern - Hired July 2009

• Managed 50+ partner and beneficiary events through “Race for a Reason” grassroots fundraising program
• Responsible for record growth #s in membership and fundraising dollars during 2011 through innovative outreach, communications and customer service, and detailed event execution
• Created and implemented year-round stewardship plan for top constituents, including prospect management, direct mail, membership events, presentations and acquisition strategies
• Cultivated relationships with 2,000 high-level supporters and corporate sponsors
• Served as liaison and support for individuals raising money and seeking sponsorship for large scale events
• Trained new employees on all aspects of event and CRM software management
• Worked directly with partner event companies and vendors on contract terms
• Represented CAF at expos around the US while managing brand and athlete communications

• Assisted PR and Global Sports Marketing teams with athlete and VIP media relations
• Conducted inventory of custom product pieces for Oakley sponsored athletes
• Managed the Oakley Olympic Safe House guest list, hosted athletes, media officials, and corporate partners
• Assisted at 2010 Global Media Event Day at Grouse Mountain
• Created a master PR book containing all relevant media placements throughout the games

• Conducted audience research to determine optimal distribution strategy for film releases nationwide
• Assisted EVP of marketing with various strategy and research projects, as well as providing script coverage for potential film acquisitions
• Attended and coordinated at press junkets for upcoming major motion pictures
• Assisted at red carpet Hollywood film premieres such as Woody Allen’s Vicky Cristina Barcelona and Quentin Tarantino’s Hell Ride

• Managed personal and professional day to day activities such as travel, scheduling, expenses, and office admin for Chris Carter, writer/director and creator of The X-Files

• Conducted friendly and efficient sales in a fast-paced and crowded environment
• Quickly became an expert on buyer preferences and tendencies
• Maintained organized inventory tracking and reporting
• Networked and communicated with the beach community of Del Mar to promote and represent the brand