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Today Is Perfect Campaign
As Marketing & PR Coordinator at O'Neill Women's, I oversaw / managed all digital projects for the 2014 brand campaign "Today Is Perfect. I concepted, developed & executed the "Today Is Perfect" Social Media Contest, which was the company's largest & most successful digital campaign to date -- with over 15K entries and 2 million impressions. I also managed the selection of winners and planned the grand prize finalist's "Perfect Day" prize -- a trip to Costa Rica, in which we documented via video and social media.
I also managed all blogger & digital influencer participation, as well as cross-promotion through our retail & wholesale partners in the campaign to help promote awareness.
