During my time as Marketing Manager for the Challenged Athletes Foundation (CAF), I was the lead for this project, playing a major role in developing the overarching concept and strategy. We used a social media based format to drive interest and conversation about CAF's 20th Anniversary theme "20 Years That Changed The World." To achieve higher reach and frequency, the content is also repeated among a spectrum of digital assets, including email blasts, blog, and a new micro-site (20yearsofcaf.org) devoted to store content for easy access and sharing capabilities.
I worked with web developer to create the micro-site and all of it's content (www.20YearsofCAF.org) - including an E-book & interactive timeline. I also designed all meme graphics in Photoshop, wrote the copy, distributed internally for other departments to re-purpose in their communications, and published on all digital channels. I was also in charge of tracking all data and measuring the campaign's success.
CAF 20th Anniversary Campaign
