-
Creative Director
New York, NY
Jan 2014 - Present (10 years 8 months)
Creative Director/Head of Experience Studio at leading global agency of over 12,000 people across 38 offices. I provide leadership, vision, and support for the Visual & Experience Design team of over 100 creatives in London and now New York. I ensure that our Design practice exceeds the highest industry standards, while attracting and retaining the best designers. I champion Design Thinking, Visual Design, and User Experience Design to help guide the vision of our client engagements, company communications, and studio culture. This also includes defining and evangelizing industryleading design practices, speaking to those standards within the studio, collaborating across geographies to define practice standards, and advocate our position within the industry at large. In this role, I work alongside our Chief Creative Officer and act as a conduit between various groups of people including other SapientNitro studios, the executive leadership team, and the Experience Design team. My role, in simple terms, is to help translate and assist all disciplines in strategically translating the direction of a client’s business, brand, service or product into creative solutions. And I remain extremely hands-on, being actively involved in pixel-level detail, every day. Highlight pitch wins and accounts span digital marketing & campaigns, branding, ecommerce, global digital brand platforms, omni-channel experiences, social media, experiential and more for McLaren Automotive, Barclays, Rolls Royce, BT, Unilever/Dove, RBS/Natwest, Mars, Volvo, Ascena Group, The Frye Company, American Eagle Outfitters, Verizon, Mattel, and MetLife.
-
Creative Director
London, United Kingdom
Jun 2011 - Dec 2013 (2 years 6 months)
See above.
-
Designer
New York, NY
Mar 2010 - Dec 2011 (1 year 9 months)
I worked with Tronic Studios to setup, define, brand, and design v1 and v2 of the new GoldRun Augmented Reality iPhone application. The process included strategy, UX, prototyping, collaboration with development team and overall ownership of brand and interface design. The app has been successful with clients such as H&M, Airwalk, Playboy, City of NY, Style.com, Harajuku Lovers, Ford, Nike, NFL, HBO, and has been featured at the Super Bowl XLV and on NBC Good Morning America. Goldrun won a D&D with Airwalk and Tronic was selected to the Creativity 50 – a list of the most influential and inspiring creative personalities of the year.
-
Design Director
London, United Kingdom
May 2010 - Jun 2011 (1 year 1 month)
Design Director for leading integrated design & communications agency - top ten NMA agency, #3 on Design Week’s Top 100 Design Groups list, and in top ten all time Design Week awards list. Responsible for leading digital creative team, and all digital design output, as well as being very active in new business. I championed creative innovation, use of UX methodologies and new technologies, integration across the business, and overall quality of our design solutions. Remained very hands on and worked alongside my entire team to deliver award winning digital work. Some highlight projects: Arup, Deloitte, Lloyds Banking Group, Barclays, Ahold.
-
Creative Director
Likemind
London, United Kingdom
Mar 2008 - Apr 2010 (2 years 1 month)
Responsible for creative leadership and direction at top European integrated design agency, focusing on digital
communications for many of the most well-known brands across the UK and Europe. Responsibilities included sitting on the executive management team, providing creative leadership, leading the design & digital team, and pitching for new work as well as forming lasting relationships with key client accounts. Some highlight & award winning projects: Marks & Spencer, Cadbury, Sky, EADS, The Economist, EDF Energy, British Airways, British American Tobacco, TUI Travel, Japan Tobacco International, Morrisons, Shell & Yara.
-
Head of Design
Investis
London, United Kingdom
Nov 2006 - Feb 2008 (1 year 3 months)
Head of Design for leading NMA Agency, Marketing Magazine’s #13 Top Digital Agency, & Europe’s leading digital corporate communications provider. I led the creative side of the agency, directing a team of designers & freelancers on projects for high profile FTSE 100 & 250 companies. I was very active with sales, clients, project management and the executive team as well as taking a hands on approach for many of our large projects. Some highlight & award winning projects: Anglo American, DeBeers, Debenhams, Burberry, Prudential, Cadbury Schweppes, Samsonite, Next, Marks & Spencer, John Lewis, Balfour Beatty, ITV, moneysupermarket.com, National Express & Tullow Oil.
-
Head of Design
London, United Kingdom
Jul 2005 - Nov 2006 (1 year 4 months)
Head of Design for awarding winning television channel (Teacher’s TV - SkyGuide 880, Virgin TV 240, Tiscali TV 845,
Freeview 88) delivering over 1000 online streaming programmes from on-air transmission to web users. Provided creative lead and design responsibilities for website & interactive and assisted with branding, marketing, communications, and on-air graphics. With website traffic of over 5 million visits a year, Teacher’s TV is a high profile digital TV channel with a position unique in the international educational field. While at Endemol I worked on projects in collaboration with the BBC, Homechoice, Channel 4, ITV, Skinkers, Scottish Parliament, and many independent production companies across the UK. The Teachers’ TV website won the 2007 Japan Prize for the best educational website in the world.
-
Designer/Developer
Seattle, WA
Jan 1996 - Jun 2005 (9 years 5 months)
Designer for national healthcare and financial services organization responsible for designing, architecting, implementing, and managing new internet, intranet and extranet projects. Wide range of digital design and application development skills used in a range of corporate initiatives – including secure online account management development, CMS development, flash design & development, video editing, audio editing, usability, graphic & interface design and online positioning. The primary project I worked on was sold in 2008 for $352m.