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McLaren / Connected Car
As part of my work with McLaren Automotive, we concepted an idea around the 'connected car' experience. Leveraging existing formula one technology, telemetry and existing car analytics, we envisioned a world where a McLaren owner would begin to get realtime data from their car, performance metrics, and therefore a deeper insight into their own driving skill and ultimately to get the most our of their car. From an exclusive 'owner network' that shares drives, to real-time feedback to McLaren engineers - the platform explores how technology might just be able to enhance the thrill of owning and driving one of the most advanced cars on the road.
