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Assistant Manager, Marketing Asset Operations
Chico's FAS
Fort Myers, FL
Feb 2016 - Present (8 years 9 months)
- Partner with Marketing and Creative teams to execute omni channel marketing initiatives and promotional strategies.
- Align across brand business calendars, meeting asset delivery dates with company milestones.
- Work with Merchandising and Production teams on sample status and budgetary exclusions.
- Leverage shoot schedules and marketing requests to ensure products do not lose sales and meet activation dates.
- Responsible for creating and updating base and editorial production shoot lists using project management software.
- Partner with Merchants, Web Ops and Site Merchandising teams to maintain accurate product representation online.
- Manage sample reports and daily correspondence with Sourcing and Merchants across multiple product categories.
- Report out weekly production and sample status to cross-functional teams, update DCOM asset calendar.
- Facilitated the launch of ChicosOfftheRack.com (Chico’s Outlet), supporting Merchants and Sourcing teams with sample coordination and photo studio protocols.
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Design Assistant
Group III International
Pompano Beach, FL
Jul 2015 - Dec 2015 (5 months)
Responsible for supporting Design, Sales and E-Commerce teams with design, development and merchandising of backpacks, luggage & travel accessories for licensee brands, SWISSGEAR, BMW, Navigator and French West Indies.
• Requested and allocated samples, supporting Sales, E-Commerce and Design teams.
• Composed product copy for e-commerce across multiple categories and brands.
• Partnered with Design and Sales teams on product Style-Outs and presentations.
• Assisted with graphic design requests for web, print and social. Conducted product photography and merchandised photo shoots.
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Designer
PAVA Handbags/ Dr. Koffer New York, Inc.
Naples, FL
Dec 2013 - Jul 2015 (1 year 7 months)
Designed and developed Men’s and Women’s travel bags, business bags, handbags, and small leathergoods for the luxury and contemporary leathergoods market.
• Designed seasonal collections of accessories from sketch, sampling to production.
• Created compelling and focused visual and verbal presentations.
• Conducted trend research, market analysis, materials and hardware sourcing.
• Oversaw production on the factory floor, implemented quality control standards.
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Floor Manager/ Fitter
DANI New York Inc.
New York, NY
May 2013 - Nov 2013 (6 months)
Managed a team of 15 seamstresses and tailors for a couture alterations & design company. Sought out sales leads.
• Intake and inspection of garments for alterations, repairs & custom orders.
• Customer and client service: daily communications with stores (Reed Krakoff, Brunello Cucinelli, Gucci, Emporio Armani).
• Performed on-site and in-house fittings and consultations with private clients.
• Redesigned company brochure, copy, sales materials & updated website content
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Product Manager
Dr. Koffer New York Inc.
Naples, FL
Aug 2008 - Aug 2011 (3 years)
Managed product assortment in partnership with sales, business development and e-commerce networks. Lead sales presentations.
• Set up build sheets and performed inventory analysis
• Designed presentation decks and informational materials such as sell sheets.
• Set up new accounts, participated in major industry trade shows.
• Created and implemented customer service protocols, order processes, assisted with shipping and logistics.