Tara Cristi
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About
I am a passionate storyteller, PR expert, bestselling author, content writer, strategist, and CLIO Award-winner. I craft creative solutions to communication challenges and have a proven record of forging pivotal partnerships through engaging content, collaboration, and strong leadership. I have deep experience in writing, editing, proofreading, and fact checking for marketing communications, including press releases, articles, blogs, social media, web, video scripts, ads, brochures, emails, case studies, white papers, award submissions, creative, essay, short story, grants, user guides, and more. I cover a range of topics, including medical, finance, technology, lifestyle, travel, insurance, real estate, pets, printing, and lifestyle/wellness. I possess a maverick attitude with the belief that being a trailblazer brings success. I am a charismatic, intelligent, articulate spokesperson, enjoying on-camera, on-air, and interviews. I am well-traveled, curious, and have a zest for life, which inform my sense of collaboration and creativity in my work. By far, my best endorsement is my client's success. Contact me for more information.
In addition to my portfolio page, I have listed below additional projects and associated details/links. Thank you!
Samples
Ricoh Business Booster (through Square Root Creative, NYC—I have attached these as PDFs)
I authored a selection of articles on the RBB site:
https://ricohbusinessbooster.com/welcome
MetLife
Superbowl Sizzle Reel
I worked with a team to script this video for the 2014 Superbowl at MetLife Stadium and helped with music selection. The video won our team a CLIO Award:
https://vimeo.com/88104239
Study.com
The following is an article I researched and penned about the Nursing field:
https://nursingexams.org/fastest-growing-nursing-jobs/
Lisa Condon Enterprises (LCE) 2023 Article Series
I served as the ghost writer:
https://lisacondon.com/articles
National Association of Realtors®
The following are a few of some of the articles I researched and authored for NAR Commercial Connections Magazine: https://www.nar.realtor/sites/default/files/documents/commercial-connections-2014-a- revitalized-nation.pdf
https://www.nar.realtor/commercial-connections/foreign-investment-is-driving-the-motor- city?g=21122
https://www.nar.realtor/commercial-connections/community-development-strengthening- communities-by-funding-imagination
HJ Sims
Press Releases
I launched the PR department and authored all the press releases from 2014 to October 2021; the following is a selection:
HJ Sims Partners with Westminster Village as Investment Bank and Swap Advisor Helps Community Accomplish a Refinancing
HJ Sims Partners with Gurwin Healthcare System to Finance New Community with 55% Pre- sales
Innovative Financing Strategies Create Operational Cashflow during COVID-19
Video Scripts
I scripted the following HJ Sims’ animations working with the animator and helped to offer creative storyline guidance and interview subjects with the filmmaker:
Feel at Home...at Work (Animator: Greg Voornas)
Investment Income Expertise (Animator: Greg Voornas)
HJ Sims: Who We Are (Filmmaker: David Gaynes).
Website
I embarked on a large rebrand project working with the team and a creative agency and consequently helped to rewrite the copy for the website:
www.hjsims.com
Corporate Social Responsibility program (I attached the PDF sample of the Annual Report)
I developed and ran the HJ Sims CSR program, held all meetings, executed events, and wrote the annual report: https://hjsims.com/serving-our-communities-corporate-social-responsibility/ -
Education
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Post-graduate Certificate Persuasive Writing and CommunicationHarvardX2020 - 2021Rhetoric: Art of Persuasive Writing and Public Speaking
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Graduate Diploma Media and Communications, WritingNew York University2017 - 2019Activities and Societies: Editing, Copywriting for digital, print; Proofreading; Presentation
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BA Political ScienceState University of New York College at Purchase1992 - 1995Music studies included: songwriting, Jazz Choir, Voice, Independent studies
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Experience
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Chief StorytellerOct 2020 - Present (4 years 1 month)Full-service content creation, copywriting and public relations serving a variety of companies.
B2B and B2C content, copywriting and editing for clients including: Square Root Creative, MetLife US & Global, Lisa Condon Enterprises, Pat Miller Residential Design, Dream Factory, Distinctive Branding, Study.com, Greenfield Hills Neighbor Magazine, DLI South Kingstown, and more.
Topics for which I have developed copy and articles include architecture, interior design, building, self care, business strategy, reiki and energy work, psychology, color, Web 3, Al, dual-language programs, wildlife, nursing and medical subjects, dance, luxury cars, insurances, print technology, marketing technology, and more.
UGC clients include Smooth Spine, Breezedo, and more. Professional set up with iPhone 15 Pro Max, professional ring light, and tripod.
Content includes product stills, scripted video, and B-roll footage. -
AVP Marketing CommunicationsNew York, NYOct 2014 - Present (10 years 1 month)I deliver strategic PR and social media programs that provide cohesive, brand-compliant messages across all business segments. As staff writer, I analyze industry trends, consumer behavior, and corporate values, developing marketing collateral and creative copy that accomplishes client goals within time and budget needs. I drive cross-departmental teamwork aided by open communication channels. I merge business principles and creativity to drive demographic and market growth, delivering expected revenue increases.
I have contributed substantially in this role, earning a rapid promotion to Assistant Vice President through superior performance, natural leadership ability, and commitment to long-term company goals. One particularly significant role was the conceptualization and launching of a corporate social responsibility program by researching sustainability, cultural, socio-economic, social, and environmental responsibility factors and establishing a socially-conscious mindset to the company direction. -
Director of Public RelationsApr 2010 - Present (14 years 7 months)√ Media liaison and spokesperson for event for TV, radio, online and print interviews
√ Design and implement public relations campaigns and events
√ Monitor relevant trends in media, popular culture and specialized topics
√ Write and distribute press releases, articles and feature pieces
√ Increased visibility of Festival nationally and internationally (specifically, into Montreal market)
√ Graphic Designer and Copywriter/editor for marketing collateral and website CMS/blog at www.lcmfestival.com
√ Develop and maintain social media promotion, including Facebook, Twitter, Photobucket and You Tube accounts
√ Consultation with producers regarding event structure, growth and creative elements -
Director of Public Relations and New Business DevelopmentPostScript, Inc.May 2004 - May 2009 (5 years)√ Media liaison and spokesperson for press conferences, events
√ Wrote and distributed press releases, articles & feature pieces
√ Copywriter, editor and graphic design back-up for marketing collateral
√ Designed new public relations, marketing campaigns and strategies
√ Monitored trends in media, popular culture and specialized topics
√ Represented client accounts with $500,000+ marketing and PR budgets
√ Procured and grew client portfolio, along with Firm Owner -
Associate DirectorVermont Mozart FestivalJul 2002 - May 2004 (1 year 10 months)√ Co-directed 3-week and winter music festival, 35 events, attendance of 50,000
√ Recruited, scheduled and managed volunteers, developed policies and incentives
√ Coordinated fundraising events and receptions, logistics for concert sites
√ Managed membership programs; drafted solicitation and annual fund strategy
√ Designed, wrote and upgraded newsletter/online newsletter, print ads and mailers
√ Created, upgraded and maintained content for VMF website www.vtmozart.com -
Director of Marketing and DevelopmentDec 1999 - Jul 2002 (2 years 7 months)√ Co-directed and expanded annual, 7-day music festival of 250 events, attendance of 45,000
√ Cultivated relationships with editors, reporters, radio personalities, TV producers, sponsors, businesses and community partners
√ Organized publicity campaign and press conferences, fundraising events
√ Oversaw upgraded layout and development of marketing collateral, theme artwork and branding (including logo transformation)
√ Wrote and edited copy for radio, TV/cable ads and website, grant proposals
√ Oversaw revamp of website www.discoverjazz.com with e-commerce, interactive elements
√ Recruited corporate sponsors and negotiated contracts, raised $130K cash, $80K donations for annual operating budget of $300K
√ Managed Marketing Assistant, Program Guide Sales Manager, Graphic Designer, Advisory Board an Programming Committee (with Managing Director) interns, select staff and volunteers
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Awards
CLIO Sports Award, 2014, Public Relations, MetLife Superbowl Sizzle Reel, MetLife Creative Services Team
Top 10 Summer Event, Lake Champlain Maritime Festival
Top 100 USA Events, Lake Champlain Maritime Festival -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@TaraCristi, member since 2014
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