Tara Cristi

HJ Sims was interested in celebrating their 80th year in a interactive and unique way. I suggested making a video that included an overview of their rich history and interviews with the staff. We included selected archived photos and material to feature throughout the video. I assisted the renowned Director, David Gaynes, in narrative development and interviewing sessions to help weave an engaging, cohesive story. I also wrote an article introducing the video, which was included on the website and in the weekly newsletter to clients.

• Creative Direction
• Branding & Corporate Identity
• Copywriting & Editing
• Ideation
• Research