Tammy L. Ward
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About
CREATIVE STREAK STUDIO
Copy | Content | Concepts
Sales and marketing writer with a creative streak. Creative writer with a business streak.
Versatile, adaptable and strategic. No matter what.
Award-winning concepts, content and copywriting from an integrated marketer. Demonstrated ability to write in any voice, for any medium, in an omni channel world (b2b and b2c). Lots of radio experience provided the ability to engage quickly and distill info down to a digi-friendly 10-seconds or 15 words. And if you need long form? Not a problem - I write blogs, articles, case studies, sales presentations in all the words you need.
BROAD BUSINESS BACKGROUND - From investment banks and luxury cars to shampoo, air travel and M&M/MARS, I offer diverse experience: Aventis Pharma, HBO, Coke, Investopedia.com, Virgin Atlantic Airways, Unilever, Connecticut Open Tennis, Lexus, BNY Mellon, United Technologies, WHCN FM - heritage rock radio.
ADAPTABLE, FLEXIBLE, AGILE - happy to write in any voice...I can be your trusted financial advisor (on paper only), I can be a talking piece of bubble gum or I can be YOU and ghost write your feature articles.
COLLABORATIVE - While we're working together, I become an extension of your business, a voice of your brand and your evangelist.
LOW MAINTENANCE - With or without a team, I take quick direction and follow through on every project to the flawless finale.
SUPER POWERS - Relentlessly optimistic, card-carrying member of the Grammar Police, began my career as an advertising proofreader.
B2B and B2C!
BUSINESS WRITING B2B)
* Digital - Newsletters, Web Content/SEO, Video Scripts
* Sales Presentations & Pitch Decks
* Sales Proposals/Letters
* White Papers/Case Studies/Best Practices
* Brochures, Sell Sheets
* Advertising Print Ads & Headlines
* Branding, Slogans & Taglines
* Ghost Writing
* Copyediting/Proofreading
* Educational, How-To, and Tutorial
* Press Releases
CONSUMER WRITING
* Radio Commercials
* Promotional Concepts
* Digital Content (blogs, e-newsletters, websites, landing pages, social media posts)
* Video Scripts
* Brochures & Collateral
* Print Ads & Headlines
* Branding, Taglines, Slogans
* Press Releases
* Copyediting/Proofreading
* Point of Sale/Retail Display Signage
* Educational, How-To, Tutorial -
Education
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A.S. Business Management and AdministrationUniversity of Hartford, Barney School of Business1977 - 1979Lifelong learner with coursework in: Marketing Strategy Sponsorship Strategy and Development Digital Media Financial Services, Series 7 and Series 66 Public Speaking and Presentation Communication & Social Styles Grammar and Proofreading
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Experience
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Director of Corporate PartnershipsNew Haven, CTMar 2010 - Present (14 years 6 months)Part of the management team that transformed this WTA tennis event on the US Open Series to a 501c3 not for profit organization, formerly known as the Pilot Pen, then New Haven Open at Yale.
Responsible for the team charged with acquisition and retention of 75+ sponsor programs annually.
Sales, sales management, sponsor service, sponsorship team management, project management, relationship development and growth.
Use strategic and creative skills to develop concepts that tied partner goals to sponsorship programs during the tournament, especially goals that pertained to promotional or corporate responsibility initiatives.
Wrote and edited all communications materials and promotional concepts.
Used project management skills to juggle a team's workload with multiple projects and competing priorities.
Use managerial skills to mentor, train and motivate junior staffers.
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Awards
Westchester, NY Ad Club bronze award for copy/concept. "Betty Boop Sez: Leave Your Lunchbox at Home, Honey." See the whole sassy story story here in my portfolio! Agency: Kendrew Group, Ltd.
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Affiliations
American Marketing Association, Fairfield County, CT Chapter
2018 Board Member
VP, Sponsorship -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@TammyLWard, member since 2017
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