Tammy L. Ward

Project: Case Study Development (Please reach out to me for an excerpt) Client: Kendrew Group, Ltd. Situation: Kendrew had created a successful promotional campaign for Boehringer Ingleheim's Venastat product and needed a classic marketing case study to bring the successful project to life. A longer form version exists with artwork of the campaign, including audio for the radio spots and promotion.
View PDF

Project: White Paper - Best Practices - Please reach out to me for an excerpt. Client: Unilever Agency: Marketing Drive Worldwide/Performance Media Situation: Unilever was an important promotional client and the agency had found much success with producing promotional radio campaigns for other CPG brands. A complex tactic, the agency was asked explain to Unilever brand managers the best way to use promotional radio for any number of brand objectives. Solution: This Best Practices document excerpt was co-authored by myself and others in the agency. Unilever's shampoo division went on to add promotional radio to its marketing mix for: ThermaSilk, Salon Selectives and Finesse. See ThermaSilk DJ and contest promo copy in the radio section of this portfolio.
View PDF

As a business development professional, I have written a ton of case studies. All pretty much followed a format that presented the "challenge" offered details on how the "solution" was approached and then provide "results." We used these often as a sales tool to provide ideas and illustrate for new prospects how they too would drive results.
View PDF