Westchester Ad Club Bronze Award
Project: Concept & Copy for Business Development
Client: Kendrew Group, Ltd. (New Canaan, CT)
Situation: The market was down and Kendrew needed to warm up cold calls for business outreach.
Solution:
We hit the retro trend and sent these Betty Boop lunch boxes ahead of our phone calls, complete with old school candies and a sassy lunch invitation inside from Betty.
Three copy versions were created for high-target prospects in the gay, financial services and spirits industries. Click on the image to see two of the three copy versions.
Results: Surprise and delight opened doors.
View PDF
View PDF
gLike
Westchester (NY) Ad Club Bronze Award
