Client: 2016 Connecticut Open
Challenge: The annual ticket brochure was a huge undertaking for the Connecticut Open tennis tournament - a women's pro tennis event on the worldwide WTA tour.
My Role: As head of the Sponsorship department, I was responsible for proofing and editing those sections. As a professional writer, I proofed and edited the entire brochure each year for accuracy of content, grammar, spelling, syntax and flow.
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Agency: Marketing Drive Worldwide/Performance Media (Please ask to see the excerpt)
Client: Unilever
Situation: Unilever was an important promotional client and the agency had found much success with producing promotional radio campaigns for other CPG brands. A complex tactic, the agency was asked explain to Unilever brand managers the best way to use promotional radio for any number of brand objectives.
Solution: This Best Practices document excerpt was co-authored by myself and others in the agency. My role was to work with the marketing strategist to match brand objectives with promotional radio solutions. And then to proof and edit the final output to ensure that we got it all right. Unilever's shampoo division went on to add promotional radio to its marketing plan for: ThermaSilk, Salon Selectives and Finesse. The DJ endorsement and contest promo scripts for the ThermaSilk are located in the Sound Lounge radio section of this profile.
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Client: 2015 Connecticut Open
Challenge: The annual ticket brochure was a huge undertaking for the Connecticut Open tennis tournament - a women's pro tennis event on the worldwide WTA tour.
My Role: As head of the Sponsorship department, I was responsible for proofing and editing those sections. As a professional writer, I proofed and edited the entire brochure each year for accuracy of content, grammar, spelling, syntax and flow.
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Editing & Proofreading
Examples of documents that I have edited and proofread.
