Suellen Lindsay

• Responsible for driving all marketing activities and communications for AirFlo including brand positioning, strategy, programs, promotions and new product introductions all to create awareness, demand, and preference for AirFlo 24M products. Company exceeded sales budget 11 out of 13 years.
• Developed extensive and continued relationships with the AirFlo independent sales network, and National Sales Managers. Engaged this network with marketing communications, collateral, sales kits and promotion information all launched and implemented through quarterly sales webinars.
• Spearheaded, wrote, designed, executed and managed marketing program for 24M grocery merchandising company including brand, social media, sales collateral, catalogs, photography, video; shooting, editing and post production, direct mail, management of trade shows, email campaigns, press releases, sales training webinars and sales kits. Manage website redesign and backend changes through Hubspot, SEO.
• Wrote and direct video scripts, shot video with post production that incorporated special effects, music and post audio alignment. Photographed and photo edited of studio and on-sight photos.
• Leveraged market research and developed specific technical information and/or messages to be used
in marketing materials as required to effectively promote merchandising products.
• Built and maintained annual marketing budget.
• Rebranded, designed identity architecture, product sales sheets, catalogs, installation videos, and
product videos.
• Developed effective marketing strategies for sales driven product launches.
• Increased lead generation, brand awareness resulting in a 218% increase in sales over an 8 year period.
• Represented company at trade association meetings to promote products.
• Deeply engaged the sales team to ensure alignment of marketing activities to help meet their sales quota.