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Executive Director for Digital Marketing
Herndon, VA
Apr 2018 - Present (6 years 7 months)
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Senior Manager, Marketing Communications/Creative Services
Herndon, VA
May 2006 - Jun 2015 (9 years 1 month)
Responsible for Marketing and Strategic/Tactical Communications, including advertising, events, development, planning and production of any and all videos, multimedia presentations, photography, graphics, print, and social media. *Campaign management. Coordinate with business groups and senior executives to establish integrated communications goals, and then plan, coordinate and lead all creative media to accomplish these objectives. Evaluate campaign effectiveness with appropriate analytics and modify as necessary. BD initiatives often involved multi-national audiences including Great Britain, Australia, and the Middle East. * Managed Technical Services Internet site (webmaster), responsible for all in-depth metrics, Video-On-Demand, Metadata management, also contributed input and content to intranet, social media posts and TS "Frontlines" Magazine. * Deliver cost effective, innovative marketing solutions including datasheets, videos, graphics, digital media, trade shows. * Worked closely with the Corporate Advertising Agency, managed cross functional team and external vendors. *Extensive VTC/Polycom experience. *Member of Northrop Grumman Creative Services Group, Digital Asset Management Group, Internet Design Group. *Expert in all Adobe software including Premiere, After Effects, Photoshop, Illustrator, Dreamweaver, etc.
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Owner, Marketing/Media/Internet Consulting
LimeLight Media Ltd.
Woodbridge, VA
Jan 1998 - May 2006 (8 years 4 months)
Creative Development, Marketing Communications,Video/Multimedia Producer. Created strategic marketing program for a pre-IPO multi-national, multi-currency e-commerce company. * Established and built US Marketing Operations. * Produced a multi-year, multi-million dollar budget projection, included establishing marketing metrics for ROI. * Project involved development, design and printing of all brochures, sales tools and marketing collateral. * Supervised advertising research, creation and placement of full-page national magazine advertisements. * Created extremely visible and effective trade show booth, which included design of all graphics and lighting, producing a multimedia presentation in conjunction with subcontractor, auditioning of talent, and scripting the performance. Personally responsible for all trade show logistics including procurement of promotional items, banner design and placement, registration and transportation of show to multiple national events. * Coordinated PR and Advertising initiatives with European home office and "Americanized" these activities for US Market. * Secured a 5-minute feature of the company on ABC television, and obtained interviews with CEO with various networks and in major trade and business publications.
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Owner/President, Operations Management
EnterVision Inc.
Woodbridge, VA
Jan 1994 - Jan 1998 (4 years)
Business Development, Marketing, Creative Media Development, Video/Multimedia Producer. Built successful business with primary focus on television and multimedia marketing. 200%+ increase in sales each year from inception. Supervised a staff of 12 plus 2-4 interns and telemarketing department. * Created and produced popular half-hour television program "All Around Town" a successful co-marketing, promotional campaign for over 75 area businesses. Composed of 3-6 minute infomercials, program aired on numerous Virginia, Maryland and Las Vegas, NV television stations. This project included leasing Channel 22 in Fredericksburg, VA, designing the broadcast equipment, writing custom software to operate the station, and creating 24/7 programming for the channel. Won ruling from the FCC ensuring channels available for leased access. Majority of clients reported a 30% to 100%+ increase in sales and traffic. * Built successful direct marketing campaign for a West Coast manufacturer of Internet Kiosks. Increased sales exceeded manufacturing capabilities by presenting the product with hands-on seminars, evening news reports and demos with targeted government and private sector representatives. Company was subsequently sold to a major corporation.
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President, Operations Management
Phase II Productions Inc.
Bethesda, MD
Jan 1989 - Apr 1994 (5 years 3 months)
Marketing, Business Development, Video Production Owned and Managed full service video production company, successfully building the business after negotiating and securing over $1,000,000 of additional financing and creating a state-of-the-art post production facility. * Produced a "Behind-The-Scenes" Redskins Football television program. Project required extensive marketing and sales effort, securing national sponsors, and procuring distribution channels for the show via television stations in a variety of markets. * Supervised 29+ employees who handled all aspects of video and multimedia production, audio sweetening, computer graphics, equipment rental and duplication, sales and marketing created a team effort by using a hands-on approach that got the best results from the work force. * Produced "The Original Sports Show with Scott Garceau" for NBC affiliate WMAR (Baltimore). Also created segments for "America's Most Wanted" and "The Discovery Channel"