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Marketing Coordinator
Grand Ledge, MI
Dec 2018 - Present (5 years 8 months)
• Responsible for creating graphics for library programming and
promotion, which includes but is not limited to; Seasonal tri-fold brochures, promotional event fliers/posters, Summer Reading
Program print materials, and various other library service marketing materials. Also responsible for creating the library’s monthly patron
newsletters, school newsletters, and press releases.
• Created new library branding which launched to the public Feb ‘21. New branding included style guidelines, infographics, and an updated logo which incorporates eye catching colors & a welcoming silhouette against an open book.
• Maintains all social media accounts, posting/scheduling content to Facebook/Instagram on an almost daily basis. Intermediate
knowledge on Facebook's Business Manager & Ads Manager, as well as Twitter's Scheduling Manager.
• Maintains the library's website (gladl.org) using WordPress and Divi software. Web pages are built by myself and the library's
Director depending on the content. Moderate knowledge of web coding (HTML, CSS) and ADA web guidelines.
• Responsible for community outreach for Summer Reading
Program awareness and prize support.
• Acts as in-house Photographer/Videographer for special events and video promotion/programming. Recorded and created most of the virtual content from March ‘20 - Sept ’21.
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Owner
Grand Ledge, MI
Jan 2012 - Present (12 years 7 months)
• Created original plush designs and artwork under the Creepy Kawaii brand that have been sold to thousands of fans worldwide.
• Manages social media pages and maintains e-commerce store daily.
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Owner
Lansing, MI
Jan 2010 - Mar 2019 (9 years 2 months)
• Responsible for promotion and media associated with the Japanese Animation convention “Shuto Con”. Promotion and media projects included but were not limited to; web design, graphic design (digital and print), social media programs, advertising, community
outreach, and out-of state promotional events.
• Managed a team of 10-12 core staff members and approximately 10-20 assistant staff members to run the convention for a 72 hour weekend. Operations ran for 24 hours over the course of the weekend.