Here is the formula:
You identify your primary target audience, get to know their needs, beliefs, values, likes/dislikes, etc. Then position your product to communicate an clear, consistent and meaningful benefit. Go through each marketing segment, identify the most powerful elements of communication and community reinfocement and apply the positioning strategically. Translate all the strategies into measurable action plans. Execute, evaluate, evolve, revise and release.
Winner of the Ronald Reagan Award
for Excellence in Business 2005
New York Businessman of the Year 2005