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Line Builder/Senior Designer
BCNY/Synclaire Brands
New York, NY
Apr 2015 - May 2020 (5 years 1 month)
-Worked with Justice (a tween brand) every season to create shoes that spoke to their brand identity
-Designed the entire flip flop program at Justice
-Worked on in house private label as well as some of our licensed brands
-Created mood boards each season that were used by the entire company
-Developed training manuals to help ease new hires into their roles on our team
-Created our development calendar
-Directed a team of artists to work on seasonal cad work. Both in house and freelance designers.
-Communicated every day with our overseas office, day and night, to get the right product before it left overseas
-Always made time for anyone on the team that needed help or to brainstorm
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Designer
BCNY/Synclaire Brands
New York, NY
Jul 2010 - Apr 2015 (4 years 9 months)
-Built jr. shoes for in house private label. Sold to customers that ranged from Ross, to Shoe Carnival,
to Burlington Coat Factory and more.
-Traveled across the states to trend shop
-Based on shopping and web research developed mood boards for every season
-Analyzed shoe sales to determine the right shoes to build
-Created over 100 shoe cads per season
-Attended shoe shows with sales to meet with clients and solidify orders
-Daily communication with overseas counterpart to make sure product was being made correct
and on time
-Traveled overseas twice a year to work with our counterpart and oversee product in factories
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Assistant Designer
BCNY/Synclaire Brands
New York, NY
Jul 2009 - Jul 2010 (1 year)
-Recolored shoe designs in ai
-Organized and coordinated packages of product from overseas
-Tagged and cataloged market samples
-Caded shoes according to supervisors direction
-Attended shoe shows to take notes
-Sent comments to overseas on development samples
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Graphic Coordinator\Designer
Steve & Barry's
Port Washington, NY
2005 - 2008 (3 years)
-Conceptualized and created graphics for licensed and private labels
-Designed for Sarah Jessica Parker, Amanda Bynes, Venus Williams, Tootsie, Hershey’s,
Ford & WCBS
-Researched trends and techniques to build strong concept stories and brand identities
-Reviewed and provided feedback for domestic strike offs and provide general organizational
support to the team
-Managed an art team overseas in India to work on various projects