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Freelance Graphic Designer
2 Sided Design
Jul 2020 - Present (4 years 4 months)
• Collaborative freelance work in an agency environment.
• Specialized in creating captivating movie posters and online streaming movie tiles.
• Developed high-quality image assets for various websites and online platforms.
• Designed engaging illustrations for diverse projects.
• Crafted unique logos and branding materials for startups.
• Designed appealing packaging designs for products.
• Independently created and sold original graphic apparel via open vendor e-commerce websites.
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Senior Packaging Designer
Los Angeles, CA
Aug 2016 - Jun 2020 (3 years 10 months)
• Created packaging for licensed brands such as Disney, Universal Studios, Marvel, Dreamworks, Nickelodeon, Mattel, and more.
• Developed new packaging concepts for the company’s own brands.
• Coordinated with the Hong Kong art team to update the agile workflow board with project notes, licensor updates, and internal revisions.
• Provided lifestyle and product photography, style guides, and packaging assets to the Hong Kong art team.
• Conducted professional photography and edited images of products, packaging, and lifestyle shots.
• Prepared formal product presentations and mockups for potential clients.
• Assist the sales team with Powerpoint presentation slides and product boards.
• Developed new packaging concepts and built dielines for the factory.
• Help develop and organize the company server.
• Conducted Quality Control review of factory samples.
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Toy Graphic Designer
Los Angeles, CA
May 2015 - Aug 2016 (1 year 3 months)
• Utilized licensed brand style guides to create artwork labels for products from brands including Disney, Universal Studios, Marvel, Dreamworks, Nickelodeon, Mattel, and more.
• Created custom illustrations for products.
• Conducted professional product and packaging photography, and edited images.
• Prepared formal product presentations and created conceptual package mockups for potential clients.
• Assisted the sales team with Powerpoint presentation slides and product boards.
• Developed new packaging concepts.
• Helped organize the company server.
• Conducted Quality Control reviews of factory-received samples.
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Senior Designer and Illustrator
Phoenix, AZ
Sep 2007 - Apr 2015 (7 years 7 months)
• Research, sketch, and digitally render new toy products and packaging concepts.
• Illustrate characters, objects, and scenes for various children's toys and games.
• Design marketing materials such as brochures, ads, and presentations with original graphics and illustrations.
• Manage annual catalog design for consistency and organization.
• Create and update packaging for new and existing products.
• Conduct professional photography and digital manipulation of products and models.
• Organize and maintain company branding, style guides, and image libraries for the design team.
• Lead annual brainstorming meetings for the art department.
• Build showrooms and set up merchandise for trade shows.
• Conduct Quality Control review and monitoring of new product line packaging.
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Toy Design Internship, Winx Club
El Segundo, CA
May 2006 - Aug 2006 (3 months)
• Design dolls, play sets, and vehicles for the spring line.
• Participate in the redesign of a fresher, more vibrant spring line.
• Manage logistical details for freelance vendors, including material management and development.
• Research, design, and develop creative concepts to meet project objectives.
• Optimize product presentation for the company’s annual product reveal.
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Freelance Artist and Designer
Self
Jan 2002 - May 2006 (4 years 4 months)
• Designed corporate logos for local start-up companies.
• Created brochures, invitations, and informational press pieces for various organizations.
• Commission based art including custom drawings, photography, paintings, costume design, and product testing.