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Creative Director
Mississauga, Canada
Feb 2017 - Present (7 years 10 months)
Creative Mind building full Integrated Marketing and Communication Strategic campaigns specialized in taking brands and new businesses "From Local to Global"
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Creative
New York, NY
Apr 2010 - Present (14 years 8 months)
- Recent Freelance Creative - Financial Service (Campaigns, Annual Reports, etc..) Real estate, Telecommunications * Created visuals that appeal to leaders in the big data and high-tech world. * Developed templates for e-newsletters, presentations and reports. * Created the look and feel of the organization's online presence in social media forums. * Created the look and feel of the organization's online presence in social media forums. * Designed unique print materials, including advertisements, brochures, Magazines and logo designs. * Contributed ideas during strategic and conceptual brainstorming sessions. * Clients includes but not limited to: Financial Service Clients (Campaigns, Annual Reports, etc..), Real estate Clients, Telecommunication Clients.
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Freelance Creative
The Creative Group
San Diego, CA
Nov 2009 - Present (15 years 1 month)
- Recent Freelance Creative - Non-Profit Organization Communication TV Commercials, Advertisements. Interprise Media and Marketing Group, Toronto December 2009 - Recent Creative Consultant - Coptic Orthodox Church consultancy work.
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Creative
Mississauga, Canada
Apr 2013 - Jan 2017 (3 years 9 months)
Guardian, Pharmasave, Staples - Canadian Tire * Designed unique print materials, including advertisements, brochures and logo designs for Clients such as Pharmasave, Guardian, Canadian Tire. * Collaborated with a team of designers to offer improvements and direction on others' projects. * Prepared layouts and drawings in compliance with established templates and design standards. * Adhered to all corporate brand guidelines when preparing graphic materials. * Meticulously followed corporate brand guidelines to enable brand consistency across campaigns and marketing programs. * Consistently adhered to all internal delivery schedules.
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Creative / Assistant Producer
Milano, Italy
Jan 2009 - Sep 2009 (8 months)
* Collaborated with a team of designers to develop the "Corporate Identity Guidelines" for KAUST, and managed to develop the Arabic CI, in addition was part of the Italian producers' team to develop the Arabic theme of the inaugural ceremony. * Contributed ideas during strategic and conceptual brainstorming sessions. * Altered the style of animations and video materials for University's YouTube channel and website.
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Vue Publicité
Dubai, United Arab Emirates
Apr 2007 - Sep 2009 (2 years 5 months)
* Lead of a creative team of five art directors coming from different nationalities, three copywriters, and ten graphic designers, desktop publishers and illustrators, successfully managed to deliver a top of the line conceptual campaigns for our clients including launching products tackling marketing strategies to fulfill their requirements and targets.
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Senior Art Director
Abu Dhabi, United Arab Emirates
Apr 2006 - Dec 2007 (1 year 8 months)
AUH Senior Art Director www.yr.com * As a Senior Art Director was responsible for delivering creative concepts to support the media and PR strategies for our clients, which included, but not limited to, the national telecommunication company Etisalat, the country biggest bank Abu Dhabi Commercial Bank (ADCB), Sorouh a Multi-Billion dollar construction company, etc. * While heading a team of two junior art directors two copywriters and four graphic designers, I handled the creative briefs for our team's five clients, guiding the brainstorming sessions and coming up with ideas to lead the briefs then presenting internally and to the client with the help of the account director and the creative director.
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Senior Art Director
Doha, Qatar
Jan 2005 - Apr 2006 (1 year 3 months)
* In a very competitive growing market with many multinational advertising agencies, Publicis Graphics was going through financial hardship with no client base. Teamed with the Managing Director to rebuild the company. Reported to the head office Regional Creative director. Developed a campaign to seek new clients. Presented and work with potential clients with an in depth knowledge of the Qatari Market and cultural experience. We managed in less than a year to sign up 14 clients such as Mercedes Benz Qatar, AlFardan Marines and Jewelry, Al Jazeera Children (www.jcctv.net)-we launched the channel- Al Jazeera Sports, with yearly contracts over than $5.5 Million our staff grew to four graphic designers, media strategist, two public relations planners, overseas copywriters, and creative director.
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Art Director
Dubai, United Arab Emirates
Apr 2004 - Jan 2005 (9 months)
Doha Art Director www.promoseven.com * Reported to the creative director, while collaborating with an English copywriter, we developed many innovative creative campaigns to maintain the day-to-day jobs for three main clients, a Commercial Bank of Qatar, Ministry of Exterior Affairs, and Nissan Qatar. * Partnered with another art director, two copywriters, media planner, public relations specialist under the supervision of the creative director we formed a new team to handle the new business including brainstorming new concepts, manipulating marketing strategies, competitive media analyses and proactive briefs to win new business for our agency.
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Junior Art Director
Dubai, United Arab Emirates
Jan 2000 - Apr 2004 (4 years 3 months)
Leo Burnett, develop creative concepts according to creative brief requirements as well as apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs for major clients as Kraft, Kellogg's, General Motors Middle East, Dubai Bank, Phillip Morris. * My role was to visualize, design and conceptualize user experiences and create visual prototypes and screens while extending existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation. Provided quality assurance for all creative deliverables.