Shannon MacDowell

- Design and develop Water Category, including iSUPs, inflatable kayaks, inflatable docks, and all related hard and soft good accessories.
- Build and manage relationships with Asia based suppliers and factories.
- Lead market research, user trends analysis and seasonal concepts strategy.
- Work cross-functionally with graphic design, packaging, marketing, sales, customer support, warehouse and e-commerce teams.

Design firm specializing in the investigation and development of advanced personal flotation systems for the consumer, industrial, and government industries.
- Lead designer and design engineer for inherently buoyant and inflatable PFDs.
- Manage all aspects of UL / USCG / Transport Canada Approval certification process.
- Manage relationships with domestic and international suppliers and factories.

- Lead the redesign strategy of the entire inflatable water line.
- Designed and developed iSUPs, inflatable kayaks, inflatable docks and all related accessories.
- Managed factory and supplier relationships.
- Worked closely with leadership teams to achieve marketing and sales goals.

Nationally televised series celebrating the power and impact of great design.
- Manager of Corporate Partnerships - developed program strategy and campaigns, managed relationships, oversaw content creation, and delivered on funding goals.
- Social Media Manager - Developed and oversaw multi-channel strategy for online content.
- Production Coordinator - Coordinated the participation of 100+ brands, companies, and educational institutions including Salesforce, IBM, Siemens, Gerber Technologies and Parsons School of Design.