Selene VT (Selene Tellez)

Independent designer and business owner focused on delivering brand management, creative strategy, web and graphic design solutions, for new and emerging media. Develop and maintain business relationships with clients, vendors and freelance artists.

Directed a team of independent creative professionals to execute all elements of developing and launching an international art exhibition in Bergamot Station, Santa Monica. Served as the primary liaison between artists, exhibit curator and gallery director. Assisted in the logistics of art shipments and coordinating press interviews. Spearheaded a web-based promotional campaign that ultimately led to an unprecedented number of gallery attendees and exceeded outreach goals as outlined by the executive curator.

Successfully led a comprehensive re-branding of the company's corporate identity, including the front-end design of a robust, ultra-responsive website that initiated a trend of increased web traffic and product sales. Established brand and production standards to achieve a unified look-and-feel across numerous sectors. Led the in-house creative team in producing marketing collateral as well as PR and communication endeavors, including press releases, newsletters, email blasts, direct mail, and social media updates. Copy writing responsibilities included: web content development, SEO optimization, writing product descriptions, tagline development, writing newsletter articles, and writing press releases.

Managed the day-to-day operations of a busy print shop. Fostered relationships with existing clients and generated new business by launching direct mail, e-blasts, and social media campaigns. Responsible for corporate identity management of the company and created unique marketing material for clients such as: Neiman Marcus, Paramount Studios, Elizabeth Taylor AIDS Foundation, and Bikram Yoga

Collaborated with account executives to develop comprehensive marketing material for print and emerging media. Additional responsibilities included: tag and copy writing and tracking the success of completed campaigns. Re-designed company’s corporate identity and managed the transition across all print, web, and multimedia channels. Notable clients included: La-Z-Boy, Dell Computers, Pacific Symphony, West Coast University, Volkswagen, and Mercedes Benz of Beverly Hills.

Responsible for developing uniquely identifiable brands for client products, sacrificing neither quality nor creativity while adhering to demanding turn-around requisites of a busy marketing agency. Developed collateral to support client products in the form of signage, trade show presentations, packaging mock-ups, technical data sheets, and isometric product illustrations. Improved campaign completion rate, setting a new quota for completed projects by increasing from 1.5 to an average of 3 completed projects per day.