Sel Gerosa

- Successfully maintained three separate brand identities, creating digital and print assets reflecting each brand’s unique offerings and audiences, including social media graphics, one-pagers, infographics, and digital illustrations.
- Managed three Wordpress websites where I regularly developed new landing page designs and content, maintained site functionality and updates, ensured best web accessibility and site speed practices, and refined search engine optimization strategy.
- Concepted and executed on 100+ digital ad campaigns across platforms such as Google Ads, LinkedIn, Clickagy, MarketingOs, and Meta. Architected sales pipeline integrations such as Pardot, Salesforce, and Zoominfo.
- Ad-hoc support for company ventures including exhibition booth design and posters, UI and human-factors consulting on software projects, and logo designs for products.

- Collaborated with start-up founders to develop brand strategy, including designing a custom logo, establishing a robust brand identity, and consulting on the company name.
- Led the design and execution of their new Wordpress website, adapting to shifting audience targets and quickly deploying new offerings.
- Provided visual support for ad-hoc projects such as digital marketing assets, one-pagers, pitch decks, and infographics.

Migrated their website from an unsupported Java host to Squarespace. Strategically constructed website architecture to accommodate their gallery of represented artists, highlight their gallery shows and events, and support an e-commerce system for their bookstore. Additionally, I offered technical support after the site launch to ensure a high-quality deliverable.

- Developed and executed a brand strategy for a new coaching business including designing a unique logo, selecting fonts, and creating a color palette.
- Designed a custom Squarespace website to establish their web presence and allow for accessible updates.

Developed a brand strategy to support a copywriter’s freelance business launch including designing a custom logo, selecting typography and color palette, and offering visual strategy support.

Created a custom Squarespace website to create a web presence supporting a small business’s launch. Website development included event scheduling architecture. Additionally, I designed a set of custom vector icons.

Designed and deployed a fully responsive Wordpress website expanding on their existing brand guidelines. Additionally, I created a selection of landing page templates to enable further website development.

- Established a web presence for a freelance copywriter by designing a custom Squarespace website including an eye for best web practices for accessibility and SEO.
- Expanded their brand identity by selecting a color palette and typography structure.
- Successfully set their brand apart with a custom-illustrated set of canary-themed icons and infographics.

- Supported production of luxury boot by creating technical illustrations of the shoe tread and construction, refinement and digitization of the logo, illustrations and sticker design for packaging, and a simple e-commerce solution using Shopify.
- Assisted with additional business ventures including type design for a liquor bottle label, promotional flyer design for a hotel chain, and image editing for a cookbook proof of concept.

- Comprehensive concept to completion 150+ page website redesign using pure HTML/CSS/JS.
- Responsible for all aspects of project, including brand identity, user experience, user interactivity, icon design, and web development.
- Includes a strategic overhaul of the site flow and major navigation systems, modernization of visual language and web functionality with fully responsive HTML templates and updated ecommerce system, and incorporation of Google Analytics and cross-platform identity unification.
- Focus on Search Engine Optimization, metadata, and accessibility.
- Ongoing customer support and site maintenance

- Designed business card for voice actor/writer/host Dorrie Sacks.
- Included logo design, custom illustration, and card layout.

- Assisted with content generation and management of 2019 social media campaign focusing on the importance of failure in STEM.
- Generated copy and graphics for social media campaign, video production and editing, blog writing, social media contest organizing, event planning, and developing campaign partnerships.
- Ad-hoc support for portfolio companies including social media content and video production.

- Developed engaging graphics for social media, web banners, and printed flyers for in-store events.
- Managed, edited, and cropped 5000+ images for their revamped auction service website.