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Digital Marketer
PDQ
2023 - Present (1 year)
• Executed SEO audits to increase SERP ranking and traffic for SmartDeploy® and SimpleMDM®
• Designed A/B tests through Optimizely to evaluate visitor behavior and improve CRO strategy
• Leveraged user analytics to construct wireframe for bettering UI and UX across all PDQ sites
• Directed social campaigns emphasizing employee benefits to increase traffic to the Careers page
• Facilitated website management tasks across 4 brands in order to increase engagement and session duration