Sarah Sheehan

• Create marketing strategies for real estate agents, mortgage brokers and small business owners
• Develop marketing plans for clients
• Execute marketing plans for clients
This includes: ideation, project management, graphic design, print production, social media content creation and management, website design and updates, analytics on social media and website in order to provide results and recommendations.

Most significant achievement: Mentored more than 100 sales agents in developing their own branding and marketing strategies and taught them
how to implement and measure their success
• Developed, executed, analyzed and improved digital marketing strategies to promote the brokerage
• Standardized templates for real estate agents to improve brand recognition and increase ease of use
• Graphic designer
• Photographer
• Increased an agent’s social media following by 520%
• Trained real estate agents on social media platforms, social and digital advertising and graphic design
• Built relationships with vendors which led to discounts and advantages for the agents
• Digital media manager (website, social media, Google myBusiness, Google Analytics, creating landing pages and lead generation pages)
• Social media channels managed during this time included Facebook, Twitter and LinkedIn

Most significant achievement: Under my leadership in 2012 raised more than 3x our fundraising goal of $50,000 for the Waterloo-Wellington Walk Now for Autism Speaks campaign

Oversaw and executed the digital communication strategies (social media, SEO, content and marketing) for the company (Corporate, Group Benefits, Individual, Savings and Retirement and Investments) ensuring they aligned with the company’s brand. This included: the development, execution, monitoring, optimizing, analyzing and reporting results based on previous successes, competitor analysis, best practices, and current trends.
• Maximized followers and engagement rates on social media platforms (One-year snapshot of Engagement Rate compared to closest competitor - Facebook: 925%+; Twitter: 35%+; LinkedIn: 624%)
• Editor of company intranet, internet, newsletters – consistently writing or editing a minimum of eight pieces of content daily
• Photographer
• Effectively collaborated with partners, translators, graphic designers to create web content, social media posts and ads to deliver communications

For all lines of business
• Trained and provided technical support to 20 website editors on content management systems, and social media platforms
• Managed inventory of promotional products; saving $80,000 over 3 years
• Engaged customers using social media, answering questions and solving issues
• Daily monitoring of digital mediums for customer comments both positive and negative; provided recommendations on appropriate responses
• Reported quarterly results on Corporate Digital; provided recommendations

Most significant achievement: Managed public relations and social media for "The Big Move" of beer tanks for Molson Coors, January 2011. More than
1,200 media hits were documented.
• Wrote, published and managed daily content for internal and external websites, and television screens
• Developed, maintained and managed communication schedules, processes and standards; improved and shortened approval process
• Collaborated with supervisors to develop departmental website goals, which created a more focused approach to their efforts
• Editor and publisher of internal and external websites
• Graphic design
• Social media manager
• Photographer

Most significant achievement: Managed the production of an 84-page product catalogue – from hiring vendors to concept to directing photo shoots through
to editing and printing and working with the mail house.
• Managed the production of all marketing and communication materials
• Created, designed, communicated and executed promotions on various products
• Managed all aspects of trade shows to streamline and maximize sales
• Editor and publisher of internal and external websites
• Generated and implemented strategies for promotions and marketing campaigns
• Supported 65 sales representatives across North America with reports, newsletters, promotions, updates on product, and marketing pieces

Most significant achievement: Developed an online donation and sponsorship application system with a third-party vendor.
• Managed the corporate giving database and budget for Canadian Division
• Prepared detailed reports on donations and sponsorship activities
• Completed all aspects of donation requests from initial contact to cheque requisition, creation and mailing of approval or decline letters
• Ensured proper corporate branding on communication materials
• Communicated internally/externally the corporate giving focus of Manulife; writing articles and designing flyers