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Graphic Designer
Sandra Wills
Atlanta, GA
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About
Sandra Wills has worked for a number of years in the graphics industry as a graphic designer, web designer, and email marketer. She established The Graphics House in September 2001 to provide design and marketing services to small businesses, government agencies, and non-profit organizations. Sandra has experience designing publications, both print and digital, designing and developing Wordpress websites, and conducting email marketing campaigns. Her technical skills include the Adobe Creative Suite software including Photoshop, Illustrator, InDesign, Adobe XD, as well as Microsoft Office software programs. Sandra graduated from the University of Houston with a Bachelor of Fine Arts degree in Graphic Communication, and has had the opportunity to work in a number of industries including legal, publishing, architecture, and non-profit, to name a few.
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Education
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Bachelor of Fine Arts BFA Graphic CommunicationUniversity of Houston
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Experience
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Graphic Design ConsultantAtlanta, GASep 2010 - Present (14 years 3 months)Beginning in 2010, I worked as a design consultant on a variety of web and graphic design projects for small businesses, corporations, and non-profit organizations. I provided all design deliverables and overall project management. I created visual content for digital and print media, managed graphic design projects from concept to delivery, and designed websites. A few client projects are described in this resume.
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Graphic design consultantAtlanta, GAMar 2021 - Sep 2021 (6 months)Designed logos and a brand identity system for this data research company to help position their company as a federal contractor.
* Designed primary and secondary logo designs using Adobe Illustrator
* Designed branding elements that included business identity system, social media graphics, email signatures, and a presentation template
* Created a brand style guide to provide guidelines in maintaining brand consistency when using the new system -
Graphic Design ConsultantAtlanta, GAJan 2021 - Sep 2021 (8 months)Layout and formatting for a series of books containing legal articles about Corporate, Real Estate, and Financing. The books averaged 400 pages each. The layout was done with InDesign. I coordinated the printing and production with a commercial printer. This is a recurring project that I worked on the last three years.
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Web design consultantAtlanta, GAJun 2021 - Jul 2021 (1 month)Designed and developed a new website for this financial services professional who offered services including debt reduction, retirement planning, and investment options.
* Developed website with Wordpress and Elementor page builder
* Collaborated with the copywriter to develop the text content for the website
* Developed a visual design style to maintain brand consistency throughout the website -
Web design consultantKansas City, MOSep 2019 - Dec 2019 (3 months)Design and built an ecommerce website for my client's patented serving dishes to display skewered foods like shiskabobs. These are new products, so my client wanted to create brand awareness and drive traffic to the website in order to make sales. The website will include social media links and video to drive user engagement.
* Developed website with Wordpress and Elementor page builder to create an excellent user experience and provide meaningful content to customers
* Set up ecommerce functionality for the website using WooCommerce, PayPal, and Amazon Merchant plugins, allowing users to purchase on this ecommerce site
* Developed a consistent design style to use throughout the website ensuring design consistency throughout the website
* Established a new design system for stakeholders and other designers to follow, leaving behind clear guidelines -
Web design consultantAtlanta, GASep 2019 - Oct 2019 (1 month)Essential Wealth Management Web design project The client, a financial services professional, wanted a redesign and update of his current website.
* Revised visual design of the former website to create a design that was more engaging which led to increased traffic to his website
* Developed the website with Wordpress and Elementor page builder
* Developed a visual design style to maintain brand consistency throughout the website -
Graphic designer, production artist (contractor)Atlanta, GANov 1999 - Aug 2006 (6 years 9 months)Provided graphic design and production art services in various roles, industries, and for many companies throughout the metro Atlanta area while working for this temporary staffing agency for creative professionals.
* Designed marketing collateral while adhering to brand guidelines
* Created print ready files according to printer specifications
* Modified graphics and digital files for printing and online display -
Graphic DesignerAtlanta, GANov 2001 - Jun 2005 (3 years 7 months)Provided advertising design and page layout support to the advertising department of this weekly alternative newspaper
* Reviewed client designed ads for proper formatting and potential printing issues, which ensured the newspaper was printed error free and kept on schedule
* Designed display ads for clients of various industries for placement in the newspaper
* Involved with press checks which required advanced knowledge of the graphic production and printing process
* Updated the newspaper's website on a weekly basis
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Affiliations
Atlanta Black Chambers, AIGA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@SandraWills, member since 2022
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