Sandie Cheng

Sandie is the CMF lead for the global HP consumer notebook team. She manages projects in the area of color + pattern, color + design trends and special edition collaborations + strategies, with emphasis upon cultural understanding for emerging markets.



Sandie has knowledge of technology capabilities as well as the ability to translate trends into production ready solutions. She is able to create colors and finishes that balance both creativity and manufacturability.



Specialties

Color and trend research

Color, material and trend strategy

Color creation

CMF application for large range of products

Special Edition strategies